Photo courtesy of K18 Hair
Formulas
K18 TripleBright Purple Shampoo Debuts on "Blonde Like New Tour"
K18 Blonde Like New Tour: Cities, Dates and TripleBright Purple Shampoo Launch K18 Hair is taking its community-first marketing strategy on the road this spring with a nationwide experiential tour celebrating the launch of its newest innovation: TripleBright™ Oxidation Defense Purple Shampoo. Leaning into market research identifying cities with high concentrations of blondes and elevated hard water exposure, the “Blonde Like New Tour” brings salon-quality transformations directly to consumers. The tour blends education, entertainment and high-impact results—pairing guests with pro stylists for red carpet–worthy blonde makeovers powered by K18’s repair technology. Stops include Miami, Nashville, Dallas and Los...
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