Great Lengths Names Dimitris Giannetos as New Brand Ambassador

Dimitris Giannetos Joins Great Lengths’ GL Collective

Great Lengths has announced celebrity hairstylist Dimitris Giannetos (@dimitrishair) as their newest Brand Ambassador and member of The GL Collective, the brand’s curated network of industry experts driving the future of professional hair extensions. The Los Angeles–based stylist’s celebrity clientele includes Gigi Hadid, Kim Kardashian, Megan Fox, Camila Cabello, Amal Clooney, Demi Moore and Lindsay Lohan.

Known for his trend-defining red carpet work and viral hair transformations, Dimitris joins an elite roster that includes Marc Mena (@marcmena), and Nine Zero One Salon founders Nikki Lee (@nikkilee901) and Riawna Capri (@riawna). 

“Great Lengths has always represented the highest standard when it comes to hair extensions,” said Dimitris. “The craftsmanship, the quality of the hair and the innovation behind the technology make it a brand that truly supports stylists in creating transformative looks.”

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The announcement comes as Great Lengths expands their professional offerings with the launch of Linea Weft, a new ultrathin, flexible weft extension designed to lay flat against the scalp for seamless, natural-looking results. Made with ethically sourced 100 percent Remy human hair, the new format gives stylists added versatility for creating instant length and fullness.

“Dimitris brings an incredible level of creativity, cultural influence and technical artistry to the industry,” said Michael Napolitano, President and CEO of HairUWear; Great Lengths’ parent company. “His work consistently shapes global hair trends, and we are thrilled to welcome him into The GL Collective during such an exciting moment of innovation for Great Lengths.”

For more information about Dimitris’ new role, visit greatlengths.com.