Goldwell Introduces Color CoLAB as Part of "Glow Up" Relaunch

Goldwell’s "Glow Up" Is All About Education, Creativity and Stylist Input Goldwell has announced the relaunch of its brand called Glow Up, signaling a shift in how the professional color brand wants to show up for salons and stylists. Rather than a full visual overhaul, the update centers on deeper collaboration with the professional community and a renewed focus on creativity, education and stylist involvement. “Goldwell has always been a brand built for stylists and with the Glow Up we’re going further, by putting their voices, talent and development at the very center of the brand’s future direction,”...