Beyoncé's Cécred Joins Ulta Beauty in Its Largest Haircare Partnership

Ulta Beauty Welcomes Cécred’s Award-Winning Foundation Collection in First Retail Expansion Cécred, the haircare brand founded by Beyoncé Knowles-Carter, announced its first expansion into retail with Ulta Beauty, the nation’s largest beauty retailer. Starting April 6, 2025, the haircare brand will be available in 1,400+ Ulta Beauty stores nationwide and online, marking one of the largest exclusive haircare launches in the retailer’s history.   The announcement coincides with the brand’s first anniversary, following its launch in February 2024. The retail partnership will include branded exposure in Ulta Beauty stores and salons nationwide. This will feature custom fixtures, product...