Articles > Waves > 9 Techniques For Model-Worthy Waves
Last updated: November 05, 2018

9 Techniques For Model-Worthy Waves

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After hitting 50 fashion shows in five days, we can say one thing with confidence—waves still rule the runways. But that doesn’t mean beachy-chic bends are the only waves your clients will want this year. Check out these nine techniques, from disheveled to glam, you can use to create this season’s coolest waves.


Peep EVERYTHING We Spotted At NYFW FW2018!



Clean, Chic Waves


Hair by Joseph DiMaggio for Davines at Kuho.


The Kuho presentation at The Standard Highline allowed fashion lovers to get über-close to the models—which means über-close to the hair. Davines Master Session Ambassador Joseph DiMaggio went with edgy uptown hair, adding the slightest of bends with lots of healthy shine. To get the look, blow-dry hair straight with Davines Your Hair Assistant Blowdry Primer, then use the technique below on a curling rod. Finish with Davines This Is A Medium Hold Hairspray.



Loose Winter Waves


Hair by Rodney Cutler for Cutler Redken at Taoray Wang. Photo credit: @cutlersalon


The waves at Taoray Wang FW2018 drew inspiration from Russian glamour and Catherine the Great, but with a very 2018 feel—think winter waves. “It’s like you start glam on the way to the party, and this is on the way home,” Rodney Cutler said. Winter waves still create texture, but are flatter than a beach wave, without a lot of bounce. To get the look, start by curling the hair at the midlengths, then roll the iron to the roots and leave the ends out. Go-to products include Cutler Volumizing Spray and Redken Fashion Work 12.



Tousled Babe Waves


Hair by Naeemah LaFond for amika at Sandy Liang. Photo courtesy of amika.


The venue for the Sandy Liang FW2018 show was a restaurant in Chinatown, and the downtown cool-girl vibe paired perfectly with amika Artistic Director Naeemah LaFond’s low-key, disheveled-babe waves. Here’s how to get it: After creating a loose wave with the amika le marcel swivel curler, spray all over with amika un.done texture spray. Let the product absorb into the hair (without touching!) for a few seconds, then use your hands to pinch and rub sections of hair to achieve messy texture.




Glam Dallas Waves


Hair by Kevin Hughes for Moroccanoil at Veronica Beard. Photo credit: @caitlinnusche


Everything’s more glam in Texas, so we loved the inspiration behind the hair at Veronica Beard FW2018. “Think Starck Club in Dallas, 1980s,” said Moroccanoil Artistic Director Kevin Hughes. “Super cool, high glam.” For big, polished waves, curl the hair with the technique below, then run Moroccanoil Hydrating Styling Cream or Moroccanoil Treatment through the mids and ends for healthy shine. Rough it all up with Moroccanoil Dry Texture Spray to finish.



Kate Moss Waves


Hair by Jon Reyman for Aveda and Dyson at YAJUN. Photo credit: @aveda


Achieve 1995 Kate Moss hair with this technique spotted backstage at YAJUN FW2018, where Jon Reyman created a texture and finish that struck a balance between matte and shiny. Start with Aveda Volumizing Tonic, Aveda Thickening Tonic and Aveda Phomollient to build texture, then either flat-iron in a bend or twist sections and blow-dry with a Dyson Supersonic. Finish with more Volumizing Tonic for extra lift at the crown and pin loosely.



’90s French Girl Waves


Hair by Laurent Philippon for Bumble and bumble at Zadig & Voltaire.


Bumble and bumble Global Artistic Director Laurent Philippon created the ultimate in rich, cool-girl hair at Zadig & Voltaire FW2018, where he melded the vibes of i-D Magazine circa the 1990s with a Parisienne twist. Prepare the texture by spraying a section with Bumble and bumble Does It All Styling Spray, which Laurent loves because it works well with heated tools. Create the wave, using a boar bristle brush to guide the hair through a Marcel iron (watch the video below!). Finish by spraying Bumble and bumble Hairdresser’s Invisible Oil Dry Oil Finishing Spray all over, then raking and shaking out with your hands. For the ultimate touch, try a hair accessory à la Zadig & Voltaire, like some fun feathers or sparkly clips.




Wet Rocker Chick Waves


Hair by James Pecis for Oribe and Dyson at Adam Selman. Photo credit: @jenelleno.5


“Willie Nelson roadie” is the way Oribe Global Ambassador James Pecis described the hair at Adam Selman FW2018, which paired well with the ’80s glam clothes that went down the runway. The secret to these wet waves is two-fold—first, a lot of water, Oribe Maximista Thickening Spray and Oribe Sculpting Cream. Second, the braided pigtails models rocked behind the scenes, removed just before they went down the runway.



Easygoing & Dressed-Up Waves


Hair by Sean James for FHI Heat at Bibhu Mohapatra.


FHI Heat Artistic Director Sean James explained the inspiration behind the hair at Bibhu Mohapatra FW2018 as the relationship between a mother and daughter—think a teen girl playing dress-up in her mom’s clothes. To achieve this look, prep with FHI Heat Stylus High Altitude Root Lift Spray, then wrap vertical sections around the FHI Heat Platform Professional 1-Inch Curling Iron, twisting the section as you curl to keep the bottom of the hair heavy.



Broken Brooke Shields Waves


Hair by Laurent Philippon for Bumble and bumble at MIAOU.


Brooke Shields in the 1980s was the jumping-off point for Laurent Philippon’s rich, sexy waves at MIAOU FW2018. The key to this look, according to Laurent, is the vent brush. “It makes it look much cooler,” he said. “That’s the brush I was using in 1986 when I started doing hair. It gives that feeling of ‘I did it myself.’” Create waves with the technique below, then break the wave with a vent brush, blow-dryer and Bumble and bumble Surf Infusion. “It brings that lived-in, cool, sexy twist,” Laurent said.



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