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Roundups > 3 Platinum Products To Keep Blondes Cool For The Summer
June 19, 2018

3 Platinum Products To Keep Blondes Cool For The Summer

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3 Platinum Products To Keep Blondes Cool For The Summer

Blonde clients want to keep cool and fight warmth during the summer months (actually, all the months!), so help them ditch unwanted brassy tones by choosing the right tools to lighten, tone and maintain brightness! Start using your annual summertime haircare convo as an opportunity to communicate why blondes should always take maintenance seriously. Click through for three new products that maintain and enhance cool blondes, and snag a consultation tip below!

 

Talk To Blondes About A Color Maintenance Plan

We spoke with JPMS Regional Color Coordinator Jill Parise-Rudzik (@jillrudzik) about her must-have summer blonding services to maintain brightness, and keep clients coming into the salon regularly. “At the end of every color appointment, I recommend that my clients come back to the salon for a refresher around four to six weeks later,” shares Jill. “This allows me to maintain their color with a demi for shine, treatment or Color Craft™ in between appointments.” This will improve client retention with high-maintenance color clients like blondes. 

Blue Oil Lightener System

Safe for both on- and off-scalp application, the new Blue Oil Lightener System from Paul Mitchell (launching May 2018) features a gentle, conditioning formula that quickly achieves up to 5 levels of lift.

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Platinum Blonde Toning Spray

Whether the end result is a rich honey blonde or a purely platinum hue, Paul Mitchell's new Platinum Blonde Toning Spray will help eliminate warmth and brassy tones for clients with natural and color-treated blonde,

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Platinum Blonde Conditioner

Help keep her blonde, white or gray hair light, bright and conditioned for longer with the new Platinum Blonde Conditioner from Paul Mitchell! Its violet-tinted, color-enhancing formula eliminates warmth and brassy tones while leaving strands soft,

Read more

Blue Oil Lightener System

Safe for both on- and off-scalp application, the new Blue Oil Lightener System from Paul Mitchell (launching May 2018) features a gentle, conditioning formula that quickly achieves up to 5 levels of lift.

Read more

looks created using
Blue Oil Lightener System

Platinum Blonde Toning Spray

Whether the end result is a rich honey blonde or a purely platinum hue, Paul Mitchell's new Platinum Blonde Toning Spray will help eliminate warmth and brassy tones for clients with natural and color-treated blonde,

Read more

Platinum Blonde Conditioner

Help keep her blonde, white or gray hair light, bright and conditioned for longer with the new Platinum Blonde Conditioner from Paul Mitchell! Its violet-tinted, color-enhancing formula eliminates warmth and brassy tones while leaving strands soft,

Read more