Deepshine® PlatinumX

RUSK introduced its latest line of haircare essentials for those with platinum, silver, gray, white, blonde and highlighted hair—Deepshine® PlatinumX. With hard-to-keep hues like these, daily maintenance and upkeep are crucial to avoiding any unwanted brassiness or yellowing. Formulated with the optimal amount of violet pigment, the Deepshine® PlatinumX collection eliminates unwanted discoloration while intensifying brightness, leaving you with your long-lasting desired color!   The collection includes a variety of everyday haircare products including shampoo, conditioner, repair treatment, lusterizer, gel, shine spray, mousse and hairspray.   For more information, visit rusk1.com.