New York Beauty Collection

Meet your new makeup essentials. Introducing ECRU New York Beauty—a cosmetic collection for the pout-perfecting fashionistas in your chair. The collection features 10 Velvet Air Lipsticks and RUNWAY Lash-Amplifying Mascara. Created by a team of professional makeup artists, this must-try collection both treats and performs.

Velvet Air Lipstick
These 10 new velvety lipsticks glide on lips leaving an airy cushion of long-lasting color. They feature chameleon texture—a new technology combining specially blended powder pigments and carefully crafted oils. The moisturizing satin color transforms into a matte finish with a swipe of your finger, hugging the lips with intense, weightless color.

RUNWAY Lash-Amplifying Mascara
This high-performing mascara features a curved wand to created fuller lashes with remarkable lift and curl. RUNWAY is infused with Argan oil to condition lashes and keep them flexible and flake-free.

For more information, visit ecrunewyork.com.