This first-ever volumizing powder spray in a pump is a GAME. CHANGER. It instantly adds mega volume to dry or damp hair, and it’s so easy to use—just aim and spray! PUFF.ME is especially great for braids and updos and works on all hair textures. Plus, it won Favorite New Styling Product or Line at our Stylist Choice Awards! 

The Wet Brush is a stylist favorite because it offers the best of both worlds: it's gentle on clients and it styles well for you, and that makes your job easier! Plus, it won the Stylist Choice Award for Favorite Brush/Comb, so when we passed by their booth, we had to snap a pic!

Whenever we stopped by the Moroccanoil® booth, it was slammed with hairdressers stocking up on their favorite go-tos. A few products we know stylists love? The Smoothing Mask and Treatment (which won the Stylist Choice Award for Favorite Oil), of course!

The new customized blowout treatment from Keratin Complex offers no down time, makes you more money and offers four different results depending on what your client desires. And with their super sweet setup on the show floor, everyone wanted to get more details on the treatment.

Oh, and did you know you can get exclusively certified (for FREE!) to use this treatment through BTC University in about 10 minutes? It's true, and it's awesome! Get all the details here!

Take your creativity to a whole new level with Celeb Luxury’s all-new Color Brain Custom Colorwash. Create custom formulas by mixing up to 2 to 3 Gem Lites® or Viral® colors and send your clients home with your own handcrafted mixes they can’t buy online.

We love seeing Truss Professional while on location! A company that started in Brazil and is now making major moves in the U.S. market, this brand has cool packaging and products stylists are loving. 

Truman's Hair Paste is designed to provide structural support and long-lasting hold with just the right amount of control. The measured pump delivery system dispenses the perfect amount of product every time, so the men in your chair will never over- or under-use again.

It's all about that color! And what do you need to get color perfectly placed? An application brush that'll get the job done right every time. That's where the cool Ultra Color Brush from colortrak comes in—whether you're painting natural shades, pastel colors or adding in some glitter, these brushes can do it all!

Need some hair vitamins to amp up your client's locks? Hairfinity has the right ingredients and packaging, so your client won't be able to turn them down. 

With the launch of their PRECIOUS METALS Collection, PRAVANA is officially joining the metallic trend! Available in three shades—Rose Gold, Moody Blue and Smokey Silver—these new colors are available as both ChromaSilk EXPRESS TONES and ChromaSilk VIVDS, meaning stylists have even more artistic freedom to create an unlimited number of looks.

Available in five different brush sizes, the new Olivia Garden Ceramic + Ion™ Speed XL brushes help stylists easily achieve the ultimate blowout by styling larger sections of hair while cutting down drying time.

Cut out the need for bond builders in your lightening formulas with the help of Power Blonde 9+ Lightener from Scruples. This new lightener contains hydra-protein bond protector in its formula, meaning stylists don't need to add additional bonders. This product works quickly and gives stylists the ability to watch it lift while leaving client's hair feeling soft and smooth. 

It's the same Keratin Healing Oil stylists know and love from L'ANZA Healing Haircare, now made into a collection of seven products. Kertain Healing Oil contains an exceptional fusion of Next Generation Keratin and Phyto IV Complex, to heal damage and deliver health and shine, and from that, L'ANZA created a Keratin Healing Oil hair treatment, shampoo and conditioner, hair masque, combing cream, cream gel and a finishing spray.

The color possibilities are endless with Malibu C's Concentr8 Colour Collection. Designed to be cocktailed with the company's Concentr8 Mixers, these pure color powder pigments—available in Primary Red, Primary Yellow and Primary Blue—make customized hair color easier than ever to create. Depending on what it's mixed with, Concentr8 Colour can be used as a filler, toner/glaze, overlay, oxidative color booster, non-oxidative color booster, deep conditioning color masque and an at-home color maintenance. 

The Co-Wash Collection from Unwash is changing up your client's haircare routine. This new method to obtaining clean hair gently removes dirt and surface build up while locking in essential moisture and upholding the client's natural integrity, all with a reduced amount of lather. The collection includes a Bio-Cleansing Conditioner, an Anti-Residue Cleanse, a Hydrating Masque and a Dry Cleanser.

Überliss' new Bond Sustainer Color Edition features the same bond sustainer formula now available in 13 different colors! Now stylists can regenerate broken hair bonds and keep their client's hair healthy and strong while depositing color bold fashion color at the same time. 

This primer from RevitaLash Cosmetics features a vibrant indigo color that cancels out warmth, making the whites of your eyes pop while filling in for thicker, voluminous lashes.

Just in time for summer, DreamCatchers showed off their all-new colors including some of the years biggest trends—ombré and metallics!

Watercolors always grab our attention, and the Watercolor line from Tressa did just that. It comes in 14 shades and they are all sulfate-free, color maintenance and enhancing shampoos and conditioners that work to keep your client's hair fresh between salon visits.