4 Reasons You Need To Attend Alfaparf’s #LOVEYOUREVOLUTION Tour

The Evolution Of The Color Line Is Getting A Glow Up—Here’s What’s Been Added:

The beloved Evolution Of The Color permanent color line has been enhanced for 2024. The 118 shade collection was already enriched with hyaluronic acid, 100% gray coverage and up to three levels of lightening. And now—the line has been enhanced with these four new features:

Click here to add these products to your arsenal!

Here’s How Alfaparf is Moving Toward A More Sustainable Future

Since 2018 and until 2030, Alfaparf has pledged to meet at least 13 out of the United Nation’s 17 Sustainable Development Goals. What does this mean? The UN’s 17 Sustainable Goals were set forth to end things like poverty, hunger, promote gender equality, provide clean water and more. 

The 3 Most Inspirational Parts Of The #LOVEYOUREVOLUTION Tour

Before the Love Your Evolution show kicked off, Global Creative Director Rudi Mostarda talked to a group of editors about what to expect from the show—”We’re taking the stylists to see a dream,” he said. “It’s something they can’t see in a salon.” And a dream it was! Here’s a breakdown of the most inspirational parts of the event:

• On-stage haircut demos: Rudi—with no words, just vibes—performed three on-stage haircuts ranging from a textured bob with fringe, to a tousled layered lob and a shoulder-length cut with sideswept fringe.
• On-stage styling demos: Extravagant styles adorned with tons of tulle, artificial flowers and skyhigh hair pieces all styled by Cuco & Guille; members of the Alfaparf Milano Professional Mexico, Artigiani took centerstage.
• Unique performances: From a rendition of Miley Cyrus’ “Flowers” to an acrobatic model hanging by her hair—the show’s performances were creative and full of life.

See outtakes from the show here: