From Brazil to Boca: TRUSS Cosmetics Opens HQ in Florida
Florida might not look identical to Brazil, but there are some similarities between the two. To start, they both have beautiful coastlines, an overabundance of seagulls and beachgoers that should probably reconsider that revealing swimsuit. And now, they have more similarities than their proximity to the ocean—one of Brazil’s largest cosmetics manufacturers targeted to salon professionals, TRUSS Cosmetics, is making their debut in the United States and opening their U.S. headquarters in Boca Raton, FL!
“After building a successful track record in 10 countries, we are excited to enter this dynamic marketplace,” says TRUSS Cosmetics CEO and founder, Manuella Bossa. “We always felt like we were missing an exclusive TRUSS branch on American social, a key market for any company. For years we’ve prepared intricately—working on product designs, doing research, developing unique formulas—and we are thrilled to finally embark on this journey!”
In landing on American soil, TRUSS has truly hit the ground running. Beyond launching their haircare, styling, and straightening lines, TRUSS has already lined up their first exclusive launches for the U.S. market. The Truss Miracle Workstation—a line chock full of vitamins, proteins and antioxidants that, through the TRUSS Glow System, stimulates an intense shine and a brilliant 3D effect—will make its U.S. rounds first.
Then, the TRUSS Miracle Kit Box (pictured above) will be sure to stir intrigue. The Miracle Kit is a reparative treatment set that restores damaged hair to its original full-bodied, shiny glory with a truly unique, and rare, set of ingredients—unlike any product line sold currently in the United States! The Miracle Kit is formulated from a mix of rare oils and authentic Brazilian emeralds. These ingredients are then mixed with water from the Guarani Aquifer in South America—the largest clean water reservoir in the world—which is said to naturally have reparative powers.
To coincide with their product launches, you can catch TRUSS at America’s Beauty Show in Chicago, March 21-23.
