TRUSS Connection Global Heads to Peru With 300+ Beauty Pros

TRUSS Professional is taking their professional education global with TRUSS Connection Global, a three-day event happening June 21 to 23 in Lima, Peru.

The event will bring together more than 300 professionals from multiple countries, marking a new phase in the brand’s international education strategy and continued growth throughout Latin America.

What Attendees Can Expect at TRUSS Connection Global in Lima, Peru

Designed to connect artists, educators, distributors and salon professionals across markets, TRUSS Connection Global will focus on technical education, business development and global community-building.

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The program includes advanced blonding and balayage education through The Art of Blond, plus sessions on color transformations, hair lightening, entrepreneurship, personal branding, growth mindset and team management.

“When we structure a global meeting, we stop speaking only to the Brazilian market and start acting as a platform that connects different cultures, techniques, and business visions,” says Giovana Orlandeli, TRUSS Director of Branding and Communication. “It’s not just about taking content outside, but about creating a real flow of exchange within an increasingly sophisticated international scenario.”

Peru was selected as the host country as TRUSS continues to strengthen its connection with the Spanish-speaking market. According to the brand, Peru has been a TRUSS partner for about four years and serves as a key regional connection point for distributors, salons and industry leaders.

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The event is expected to include 11 TRUSS Ambassadors: Anderson Couto, Asil Simsek, Danilo Herbert, Everton Muller, Gabriel Samra, Lisa Hernandez, Marcos Carrasquillo, Melissa Schlukebier, Mickey Colón, Simone Borges and William Leite, along with additional artists from the United States and Puerto Rico.

“There is a very clear change in the professional’s profile. Today, mastering technique is the starting point, no longer the differential,” says Carla Timm, TRUSS Commercial and Professional Education Director. “What we are building with Connection Global is a broader vision of career, where the hairdresser understands their role as a brand, as a business, and as an agent of influence within the market.”

Learn more at trussglobalperu.com.