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ELEVEN Australia


With cruelty-free and PETA-approved products, ELEVEN Australia products utilize high-performing natural ingredients for maximum efficiency. Featuring simple, direct product names, ELEVEN Australia uses matter-of-fact messaging that speaks directly to the consumer every time. For example:


Want volume? Look no further than the I WANT BODY range. Want to tame your frizz? Then check out SMOOTH ME NOW. Want to keep your blonde hair bright, not brassy? The KEEP MY COLOUR BLONDE range will be your new BFF. You get the point.


There's truly something for everyone and the best bit? They offer a selection of vegan and gluten-free products to suit all hair types. Since their launch in 2011, ELEVEN Australia products are available globally in 27 countries including New Zealand, the US and Canada.


Australian Photographer of the Year Andrew O'Toole (@andrewotoolestudios) has teamed up with four-time Australian Hairdresser of the Year, Joey Scandizzo (@joescandizzo) as Co-Creative Directors of ELEVEN Australia. Through their work on-set, the salon floor, on photoshoots and fashion shows together, the dynamic duo recognised a gap in the market for a fresh, easy-to-understand products. Together, with a hair- and beauty-obsessed team, they helped to create ELEVEN Australia.


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