Schwarzkopf Professional IKONIC Collection Launch

Moroccanoil’s Eurovision team is creating high-pressure hair looks that have to survive sweat, choreography and live television—in front of millions. If you’ve never watched the Eurovision Song Contest before, here’s the quick breakdown: 35 countries. Millions of viewers. Live performances under extreme pressure. Constant choreography, sweat, stage lights, quick changes and camera-close scrutiny. Now imagine being … <a href="https://behindthechair.com/articles/what-its-really-like-to-do-hair-on-one-of-the-worlds-biggest-stages-at-eurovision-2026/">Continued</a>

Moroccanoil®’s 2025 Global Hair Competition Gala Winner Announced Moroccanoil® turned Las Vegas into the ultimate destination for hair inspiration with The Collective—a multi-day celebration packed with luxury education, creative breakthroughs and an emotional global competition finale. Hosted inside the new Fontainebleau Hotel, the event drew artists from around the world for an unforgettable blend of glamour, … <a href="https://behindthechair.com/articles/moroccanoil-the-collective-2025/">Continued</a>

4 Things You Missed at Sport Clips National Huddle 2025 Sport Clips Haircuts leaders and managers from all over the United States and Canada flocked to San Antonio, Texas earlier this month for Sport Clips National Huddle 2025. The SportClips team, alongside your favorite industry educators and brands, made it a weekend to remember with endless … <a href="https://behindthechair.com/articles/this-3-day-hair-show-shined-light-on-the-creative-side-of-barbering/">Continued</a>

Schwarzkopf Professional®’s First-Ever Global Festival in Berlin: Get the Attendee Experience Here Schwarzkopf Professional®’s HAIR BY SCHWARZKOPF Festival lit up Motorwerk Berlin with celebrity stylists, electric shows and global artistry. From Tracey Cunningham’s (@traceycunningham1) A-list color secrets to Rankin’s (@rankinarchive) live photo shoot, come behind-the-scenes with BTC Editors to see what had 600+ hair pros … <a href="https://behindthechair.com/articles/6-things-you-missed-at-the-hair-by-schwarzkopf-festival-in-berlin/">Continued</a>

3 Things You Missed at Wella Destination 2025 in Malta In early May, Wella Destination 2025 brought over 1,000 hairstylists from 52 countries to the Maltese Islands. The three-day event was packed with platform education, brand booth installations, the unveiling of new campaigns and the TrendVision Awards for 2023 and 2024. Throughout each segment, international … <a href="https://behindthechair.com/articles/welladestination2025/">Continued</a>

The Professional Beauty Association Celebrates 10th Annual Executive Summit The Professional Beauty Association (PBA) wrapped up its 10th annual Executive Summit at the Arizona Biltmore in Scottsdale, Arizona.  The two-day summit brought together top industry executives, influencers and professionals from beauty’s biggest brands. “The Power of Beauty and the Human Connection” was the theme of … <a href="https://behindthechair.com/articles/pba-host-10th-annual-executive-summit-in-scottsdale-arizona/">Continued</a>

What to Know About Henkel’s First-Ever Hair Pro “All-In” Event The hair industry is a space where women have owned leadership roles since the beginning and Henkel Consumer Brands’ Professional Hair Division is no exception. The company recognizes, celebrates and promotes women to powerful positions across all of its brands (whose hair portfolio includes the … <a href="https://behindthechair.com/articles/why-promoting-women-to-leadership-positions-is-the-key-to-a-successful-hair-brand/">Continued</a>

4 Things We Learned At Moroccanoil® Academy’s Blonding Course Any good hair mentor has preached the importance of investing in your education. If you’re that person in your salon, then it’s time to lead every stylist to level up. BTC Editors attended Moroccanoil® Academy’s Blonde Voyage Course in New York City to see how the brand … <a href="https://behindthechair.com/articles/your-staff-needs-to-level-up-heres-how-to-lead-the-change/">Continued</a>

4 Things You Missed At SportClips National Huddle 2024 SportClips® Haircuts leaders and managers from all over the United States and Canada flocked to Nashville, Tennessee earlier this month for SportClips National Huddle 2024. The SportClips team alongside your favorite industry educators and brands made it a weekend to remember with endless education, community and … <a href="https://behindthechair.com/articles/this-3-day-hair-show-brought-thousands-of-stylists-to-nashville/">Continued</a>

Here’s What You Missed At Alfaparf’s Love Your Evolution Tour In Cancun, Mexico Alfaparf Milano Professional ended their 2023 Love Your Evolution Tour in Cancun, Mexico this month but not without tons of fun, inspiration and a look at what’s to come in 2024. The four-day event kicked off with a welcome dinner celebrating attendees … <a href="https://behindthechair.com/articles/4-reasons-you-need-to-attend-alfaparfs-loveyourevolution-tour/">Continued</a>