Matrix at #Thebtcshow 2019

O&M has appointed session stylist, salon owner and educator Diane Gorgievski (@dianegorgievski) as its first International Editorial Director, a newly created leadership role that reflects the brand’s continued global expansion. With more than 20 years of international session styling experience, Diane is also the founder of KODA, with salon locations in Bondi and Sydney’s QVB. … <a href="https://behindthechair.com/articles/om-appoints-diane-gorgievski-as-first-ever-international-editorial-director/">Continued</a>

Keune is helping salons turn retail conversations into client education with the launch of Shop Small, Care Big, a salon support initiative designed to reinforce the value of purchasing professional haircare directly from stylists. The campaign provides Keune salon partners with customizable digital, social and in-salon assets, including branded social media graphics, retail displays, shelf … <a href="https://behindthechair.com/articles/keunes-shop-small-care-big-campaign-helps-salons-drive-retail-sales/">Continued</a>

The difference between a flat red and a dimensional one isn’t just the formula; it’s every decision you make throughout the service. Contrast, placement, formulation and toning all work together to create richer, more expensive-looking results. In her BTC University class, Multi-Dimensional Reds, Joico Artistic Director Larisa Love (@larisadoll) shares the techniques behind her signature … <a href="https://behindthechair.com/articles/reds-falling-flat-heres-how-to-make-them-look-more-expensive/">Continued</a>

On June 10, milk_shake brought their newest bond-building innovation to Brooklyn, New York, with an elevated launch event at Rob Peetoom Salon. Press, influencers, media and stylists gathered for an intimate first look at milk_shake Everlasting Bonds, the brand’s new professional bond repair collection designed to start in the salon and continue at home. The … <a href="https://behindthechair.com/articles/inside-milkshakes-new-in-salon-bonding-treatment/">Continued</a>

Looking for fresh ways to formulate pinks and rose golds? We rounded up some of the most insightful tips shared inside Formulate with Kate, a collaborative education community led by KEVIN.MURPHY Global Colour Design Director Kate Reid (@katereidcreative). From selecting the right toning approach to creating wearable pinks that fade beautifully, these formulation strategies can … <a href="https://behindthechair.com/articles/5-tips-to-formulate-soft-pinks-rose-golds/">Continued</a>

Ashlee Norman (@ashleenormanhair) is known globally for her education skills and commanding stage presence, but in 2007, when she joined Bumble and bumble as a network educator, she had a lot to learn.  Now, after building a career as one of the industry’s most respected educators and cutters, she returns during the brand’s new education … <a href="https://behindthechair.com/articles/ashlee-norman-returns-to-bumble-and-bumble/">Continued</a>

When gray coverage misses the mark, the problem is not always the formula. Often, the issue starts with sectioning For TRUSS Professional Global Ambassador Mickey Colon (@mickeycolojr), co-owner of The Beauty Society & Co, one of the most important parts of a successful gray coverage service is ensuring every section is fully covered, fully saturated … <a href="https://behindthechair.com/articles/gray-coverage-are-you-making-these-sectioning-mistakes/">Continued</a>

Fast gray coverage sounds simple… until warmth, scalp heat and formulation choices start working against the result. For TRUSS Professional Global Ambassador Mickey Colon (@mickeycolonjr), co-owner of The Beauty Society & Co., the key to natural-looking gray coverage is understanding how to replace missing pigment without overloading the root with warmth. Scroll down to get … <a href="https://behindthechair.com/articles/how-to-cover-gray-without-creating-hot-roots/">Continued</a>

Formaldehyde-Free Hair Botox: The New Generation of Smoothing Treatments for Frizz-Free Hair For clients battling frizz, dryness, damage and unmanageable hair, the demand for healthier hair-smoothing solutions continues to grow. Enter HairB, RG Cosmetics‘ innovative formaldehyde-free straightening treatment system, often referred to as a “hair botox” treatment for its ability to rejuvenate, smooth and restore … <a href="https://behindthechair.com/articles/why-formaldehyde-free-hair-botox-treatments-are-replacing-traditional-keratin-services/">Continued</a>

Natural red hair isn’t made up of a single tone—it’s a blend of multiple shades working together to create depth and dimension. That’s one of the key principles celebrity colorist, Schwarzkopf Professional® U.S. Creative Director of Color and Technique and co-owner of Mèche Salon in Beverly Hills, Tracey Cunningham follows when creating her signature reds. Whether she’s taking one of … <a href="https://behindthechair.com/articles/how-tracey-cunningham-creates-rich-multi-dimensional-reds/">Continued</a>