Deep, rich colors; bold textures and patterns blended together flawlessly; it can only mean one thing—the new Culture Clash Collection from Aveda.

For Culture Clash, Aveda took inspiration from around the globe gathering intelligence on disparate beauty and style influences, from tribal to urban, folkloric to futuristic. The end result is a spring/summer 2014 collection of universal hair and makeup looks that are as festively ceremonial as they are chic and sophisticated.

Global Creative Director Antoinette Beenders, who led Aveda’s Global Artistic Team in creating the Culture Clash imagery says, “Culture Clash is all about the clashing and blending of the bits of custom, tradition and fashion that broaden our sense of what is beautiful. It is about being true to yourself.”

Who Did It
Haircolor: Ian Michael Black, Global Artistic Director, Hair Color; Jo McKay, Aveda European Technical Specialist, Hair Color, London
Hair Styling: Allen Ruiz, Global Artistic Director, Styling; Tippi Shorter, Global Artistic Director, Textured Hair
Hair Cutting: Ricardo Dinis, Global Artistic Director, Hair Cutting; Rie Hirabayashi, Aveda Editorial Artist, Hair Cut and Styling, New York
Makeup: Janell Geason, Global Artistic Director, Makeup; Nick Marshall, Aveda Guest Artist, Makeup, London
Photography: Jenny Hands

On Paper Keyword: Aveda

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