HAIR COLOR THAT CHANGES IN THE SUN? Is This Real?
Heat-Activated, Prismatic Color: What It Is & How To Use It
If we did a double-take, we KNOW you did too. We got an exclusive look at this prismatic color line to share how it works with different style inspo you can add a holographic shine to. Plus, learn how to retail this for any special event that needs an eye-catching look!
Three Ways To Use Holographic Hair Color
The oil spill-looking hue of colors from Schwarzkopf Professional®’s new Colour Alchemy is quickly taking over social media. The prismatic, heat-responsive temporary haircolor (that washes out in one rinse!) combines art and science by adhering micro-prisms to the hair that create instant holographic effects.
Swipe for a transformation using shade Borealis on BTC Editor, Ali!
1. Create 2022’s Hottest Festival Hair Trend
Have any rave babe clients that would love a holographic shine on their hair? We thought so. Colour Alchemy is the perfect topper for any braided, slicked back or buzzed look ready for a special weekend.
The haircolor is heat activated, meaning once it’s applied you want to be out in the sun or under a blow dryer! The color-changing, holographic effects will take over and have heads turning in any crowd. Retail this to your clients for special events, (Halloween!) or schedule a styling appointment to get creative before a concert.
Check out our Editor’s how-to on TikTok for a color-changing festival ponytail:
@behindthechair.com @schwarzkopfusa Colour Alchemy—link in bio to see every heat-activated, temporary hair color shade you NEED for festival season💫⚗️ #colouralchemy #schwarzkopfpro #schwarzkopfusa #behindthechair #thebtcshow #festivalhairstyles
2. Elevate Your Clients’ Bachelorette & Special Event Hairstyles
Because honestly, who doesn’t want to try color-shifting hair? For a fun pop at a vibey event or bachelorette trip, apply Colour Alchemy to any upstyle.
You just need a color brush and bowl to apply a thin layer of the prismatic hair color to styled, dry hair. Heat like sunshine or a blow dryer will do the rest! Plus, it’s easy to rinse off with some water when clients are ready for their next look.
WATCH the sunlight shift @maggiemh’s sleek bun to rainbow hues:
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Check out the full range of Schwarzkopf Professional® Colour Alchemy prismatic shades here!
3. Prismatic Editorial Hairstyling Inspiration
Check out master colorist Kelsey Pebler (@bohobleached) using stencils to apply Colour Alchemy on her client’s sleek ponytail. If you’re on set and can’t get to natural sunlight, no worries—Colour Alchemy is easily activated by heat from a blow dryer. (Not to mention the holographic shifts have mega reflect under flash photography)!
Check out Kelsey’s unique painting hack using Colour Alchemy:
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