Articles > Hair Color > HAIR COLOR THAT CHANGES IN THE SUN? Is This Real?
Last updated: February 02, 2023


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Photo credit: Instagram via @maggiemh

Heat-Activated, Prismatic Color: What It Is & How To Use It

If we did a double-take, we KNOW you did too. We got an exclusive look at this prismatic color line to share how it works with different style inspo you can add a holographic shine to. Plus, learn how to retail this for any special event that needs an eye-catching look!


Three Ways To Use Holographic Hair Color

The oil spill-looking hue of colors from Schwarzkopf Professional®’s new Colour Alchemy is quickly taking over social media. The prismatic, heat-responsive temporary haircolor (that washes out in one rinse!) combines art and science by adhering micro-prisms to the hair that create instant holographic effects. 


Swipe for a transformation using shade Borealis on BTC Editor, Ali!


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1. Create 2022’s Hottest Festival Hair Trend 

Have any rave babe clients that would love a holographic shine on their hair? We thought so. Colour Alchemy is the perfect topper for any braided, slicked back or buzzed look ready for a special weekend.


The haircolor is heat activated, meaning once it’s applied you want to be out in the sun or under a blow dryer! The color-changing, holographic effects will take over and have heads turning in any crowd. Retail this to your clients for special events, (Halloween!) or schedule a styling appointment to get creative before a concert. 


Check out our Editor’s how-to on TikTok for a color-changing festival ponytail:

@schwarzkopfusa Colour Alchemy—link in bio to see every heat-activated, temporary hair color shade you NEED for festival season💫⚗️ #colouralchemy #schwarzkopfpro #schwarzkopfusa #behindthechair #thebtcshow #festivalhairstyles

♬ About Damn Time – Lizzo


2. Elevate Your Clients’ Bachelorette & Special Event Hairstyles 

Because honestly, who doesn’t want to try color-shifting hair? For a fun pop at a vibey event or bachelorette trip, apply Colour Alchemy to any upstyle.


You just need a color brush and bowl to apply a thin layer of the prismatic hair color to styled, dry hair. Heat like sunshine or a blow dryer will do the rest! Plus, it’s easy to rinse off with some water when clients are ready for their next look. 


WATCH the sunlight shift @maggiemh’s sleek bun to rainbow hues:

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A post shared by MAGGIE (@maggiemh)


Check out the full range of Schwarzkopf Professional® Colour Alchemy prismatic shades here!


3. Prismatic Editorial Hairstyling Inspiration 

Check out master colorist Kelsey Pebler (@bohobleached) using stencils to apply Colour Alchemy on her client’s sleek ponytail. If you’re on set and can’t get to natural sunlight, no worries—Colour Alchemy is easily activated by heat from a blow dryer. (Not to mention the holographic shifts have mega reflect under flash photography)! 


Check out Kelsey’s unique painting hack using Colour Alchemy:

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A post shared by Hairstylist | Minneapolis, MN (@bohobrushed)


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