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Articles > 5 Things You Must Include In Your Instagram Bio
May 27, 2020

5 Things You Must Include In Your Instagram Bio

What To Include In Your Hairdresser or Salon Instagram Bio
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Instagram via @larisadoll

Instagram Bio: 5 Things Every Hairdresser Should Include

Whether you’re looking to get more clients, become a brand educator or gain personal brand awareness—your Instagram bio is the best place to start. We’re getting down to the basics of what to include and why it’s important, so you can make yourself easy to find on IG. Plus, snag a few tips on making your name search-friendly. Just keep scrollin’!

 

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Why Your IG Bio Is Important

This is how people:

  • Find YOU and YOUR BUSINESS.
  • Learn where you are located.
  • Book appointments through DM or click through to your website.

 

5 Things Your Bio Must Include

  1. Name
  2. Location: city & state
  3. Category/Speciality: balayage, lived-In hair, bobs & lobs, etc.
  4. Call To Action: link to schedule an appointment, reserve a spot in a class, affiliate link for product purchases, etc.
  5. Contact Information: phone number, website & email address

 

Peep a few examples of great IG bios below 👀

 

What To Include In Your Hairdresser or Salon Instagram Bio
Instagram via @mayaanbirnstein

 

Pro Tip: Use a “link in bio” feature to put all of your important links in one place!

 

What To Include In Your Hairdresser or Salon Instagram Bio
Instagram via @thefaithfulblonde

 

Name Field—Why It Matters!

Use your name field to describe who you are and what you do. This field is searchable, so this will make it easier for clients to find you.

 

Remember: Include Your first AND last name.

Here’s why—when clients, brands and publications are looking to feature you or contact you, this will make it easy for them. Your page should be as search-friendly as possible to get more opportunities. 

 

Here’s an example of a search-friendly name field!

 

What To Include In Your Hairdresser or Salon Instagram Bio
Instagram via @samihairmagic

 

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