10 Brand-Building Ideas

Attention all salon owners! Need some fresh marketing ideas for your salon? Millennium S.I. has created 10 powerhouse strategies to amp up your marketing game. And remember, marketing is more than just an advertisement—it involves brand awareness and creating long-lasting relationships with your community. Get the tips below!

1. Get to know local businesses.

• Building mutually-beneficial relationships can go a long way. Network with local businesses to create a cycle of referrals for your salon.

2. Attend a trade show or industry educational event.

• Network and make industry relationships that can take your business to the next level.

3. Do an Instagram takeover.

• Get your name out there and partner with other businesses/vendors/publications to promote your salon.

4. Utilize link in bio.

• Create posts that relate to other marketing efforts (newsletters, blog, etc.) where you can funnel Instagram followers into your email list.

5. Connect with performance-based organizations.

• Dancers, actors and models regularly need hair services. Offer your salon and create year-round opportunities for your business.

6. Start a blog.

• Share your unique perspective, position yourself as an industry leader and add value to your brand.

7. Create your own Snapchat geofilter.

• For less than $450 per year, create your own geofilter to be used while at your business to increase brand awareness with the younger crowd.

8. Help debunk trends.

• While “Kylie Jenner’s platinum hair” or “bee sting facials” might be all the craze on social media, it’s your job to help debunk industry trends and provide your clients with a better solution.

9. Get a client-facing salon app.

• Put your business in the palm of your client’s hand with an app!

10. Implement a client loyalty program.

• Motivate your clients with loyalty points for retail purchases, pre-booking, referrals, trying new services and more.

The Ultimate Marketing Guide
There are endless ways to market your salon or spa and create long-lasting brand awareness. Put these industry-proven ideas into action, and watch your hard work turn into mutually-beneficial relationships, paying (and happy) clients and an increased bottom line.

Want even more ideas to grow your brand and market your business? Download Millennium’s free guide for 100 ideas to build your brand and increase your bottom line including social media contests, advertising, social media marketing and more!