Product Announcements > Hair Color > Color Craft™
Last updated: May 14, 2019

Color Craft™

John Paul Mitchell Systems Color Craft Custom Color Treatment BTC Product Announcement Customized Tones Beautiful Shine
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Prescribe, preserve, protect—introducing Color Craft™ from Paul Mitchell, a custom color treatment that lets you create countless in-salon service options, then suggest a matching tonal treatment for your guests to take home. Your personally prescribed haircolor treatment will enhance shine and extend vibrancy between visits—increasing your color service and your take-home revenue.


Color Craft is made of two parts:

  • Liquid Color Concentrate: Available in eight shades: Paprika, Cacao, Chestnut, Mandarin, Ash Walnut, Misty Violet, Honeycomb and Lapis. Use Color Craft to intensify, enhance or extend the life and vibrancy of color services. Direct dyes suspended in a positively-charged base, ensure even distribution of color molecules and maximum adherence to the hair.


  • Custom Color Treatment: Mix with Liquid Color Concentrates to deliver customized tones and beautiful shine. The rich treatment delivers customized color while providing conditioned results for guests in the salon and at home. Because it blends beautifully with Liquid Color Concentrates, you can create a take-home product with a stable shelf life of up to two years


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Color Craft™

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