Product Announcements > Hair Color > FreePlay Clay Lightener
Last updated: July 05, 2017

FreePlay Clay Lightener

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For balayage and freehand lightening, try Joico’s new FreePlay Clay Lightener. Unlike traditional lighteners that can get messy during open-air painting and processing, it stays put (but still moist) because of its clay-based formula that clings to strands. FreePlay gives colorists the control and freedom they need to lift hair up to seven levels—without foils, swelling, flaking, dropping or drying out, and it leaves hair feeling nourished and healthy.


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FreePlay Clay Lightener

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