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Product Announcements > FreePlay Clay Lightener
July 5, 2017

FreePlay Clay Lightener

For balayage and freehand lightening, try Joico’s new FreePlay Clay Lightener. Unlike traditional lighteners that can get messy during open-air painting and processing, it stays put (but still moist) because of its clay-based formula that clings to strands. FreePlay gives colorists the control and freedom they need to lift hair up to seven levels—without foils, swelling, flaking, dropping or drying out, and it leaves hair feeling nourished and healthy.

 

For more info, visit joico.com

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