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Product Announcements > Color Balance Blue Shampoo and Conditioner from Joico
February 10, 2015

Color Balance Blue Shampoo and Conditioner from Joico

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Kiss that brass goodbye! Joico’s NEW Color Balance Blue shampoo and conditioner instantly neutralizes unwanted brassiness, allowing clients the ability to stay true to their hue. This means your dark-haired beauties no longer have to fear lightening! This shampoo and conditioner are true-blue brass-banishers specially formulated to keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange.”

Thanks to a perfect dose of tone-correcting blue pigments and Joico’s color-protecting Multi-Spectrum Defense Complex™, Color Balance Blue instantly neutralizes those unsightly brassy/orange tones, while preserving 89 percent of haircolor for up to 18 washes (or 6 to 8 weeks) when using Color Balance Blue Shampoo and Conditioner together as directed.

Key Benefits
• Tone-correcting pigments bond to the hair fibers (not shower tiles!) + stay attached through regular shampooing.
• Multi-Spectrum Defense Complex helps protect color against fading.
• Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use.
• Boosts shine + reduces frizz.

“Blondes aren’t the only ones who play with their haircolor. Brunettes can be just as shifty, which means their luscious brown tones can take a beating from frequent shade shifting too,” notes Denis de Souza, Joico Celebrity Colorist. “I’m so happy that Joico’s got a rescue designed specifically for deep brunette hair.”

Get Jamie Chung’s Caramel Sombré formula!

For more information visit, www.joico.com.

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Color Balance Blue Shampoo and Conditioner from Joico

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