You’re a #ONESHOT finalist…now what?! Keep reading for our FAQ below!



If you haven’t already, PLEASE fill out our 2021 #ONESHOT Finalist survey. Every finalist MUST fill this out in order to remain eligible. Thank you and good luck to all!


THIS IS A WHIRLWIND! Let’s start with the basics.

With more than 350,000 entries from 80 countries in our 2021 #ONESHOT Hair Awards competition, you are a finalist in the LARGEST hairdressing awards in the world—I know, right?! Pretty amazing. Here’s the dates and deets you need:

  • The 6th annual #ONESHOT Hair Awards show will take place on August 22 in Austin, Texas at the JW Marriott Austin during the 4-day BTC SHOW on August 21-24, 2021.

  • For everything you ever wanted to know about the show, visit THEBTCSHOW.COM.

  • MacKenzie will be your main point of contact going forward for any questions you have about the finalist process, the competition or the show itself! If you have any questions, please email ONESHOT@BEHINDTHECHAIR.COM.


Where do people go to vote for my entry? I want to share the link with everyone I know!

Share it far and wide! Here’s the info you need:

  • Hot Shot voting will begin WEDNESDAY, JULY 28. We will send you a BREAKING NEWS email with the link to the survey.

  • BTC will promote this link via a variety of channels: Instagram, Facebook, email blasts, Insta Stories… because Hot Shot voting is open to the public, too!

  • Be sure to send the link to your friends and family. The more votes, the better your chances! Or tell your followers to visit The voting link will be on our homepage!

  • Only one vote per person is allowed.

  • Big Shot voting is NOT open to the public, so if you have an entry in a Big Shot category, no worries. This section is judged by a panel of hairdressing icons and is closed voting.


What is The BTC Show?

It’s been said that The BTC Show is a show you can’t explain…and few people have been able to put into words what it’s like to experience the show. Those who have described it said something like this: “I came home feeling like a brand new stylist—ready to conquer the world.”…“I fell in love with my job again.”…“I cried a few times…I was on an emotional high the entire weekend.”

The BTC Show is an annual, multi-day educational and inspirational event offering four days of color, cut and style education, parties and events, chances to meet and bond and laugh…and so much more! You’ll get to experience our Connection Center—a beautiful lounge area where sponsor companies offer one-on-one networking, demonstrations, new product information and special product collections. You’ll also be able to find the #ONESHOT Nominee Gallery (!!!) nearby. Basically all of your hard work on display for legit everybody to see. During The BTC Show, you make new friends, you feel inspired and rejuvenated, you party—hard—and you celebrate the best industry in the world. Get a taste of what’s to come at @THEBTCSHOWS.


I’m planning on coming to The BTC Show and #ONESHOT Hair Awards. How do I get my tickets?

As a finalist, you receive:

  • 1 FREE GENERAL BTC SHOW TICKET. To redeem, CLICK HERE to fill out the survey!

  • 1 FREE TICKET to the #ONESHOT Hair Awards for seating in the special “Nominee” section.

In addition, you can choose to do the following:

  • Every nominee is allowed ONE guest to sit with them in the special “Nominee” section at the #ONESHOT Hair Awards with the PURCHASE OF A VIP TICKET. Please have your guest purchase a VIP ticket and forward the confirmation to ONESHOT@BEHINDTHECHAIR.COM with their full name.

  • If you would like additional tickets to the #ONESHOT Hair Awards, PURCHASE HERE.

IMPORTANT – Note for Salon Decor & Suite Decor finalists: Each entry will receive 1 ticket to The BTC Show and 1 ticket to the #ONESHOT Hair Awards.


Where should I book a room? Are there any preferred hotels?

The official BTC Show host hotel is the JW Marriott Austin at 110 East 2nd Street Austin, TX 78701. Unfortunately, the host hotel is SOLD OUT.

HOWEVER, we do have overflow hotels 2-3 blocks away:

  • the AUSTIN MARRIOTT DOWNTOWN at 304 East Cesar Chavez Street, Austin, TX 78701

  • HAMPTON BY HILTON AUSTIN-DOWNTOWN at 200 San Jacinto Blvd. Austin, Texas 78701

If you are attending the entire show, book for Aug. 21-24, 2021.

  • CLICK HERE for hotel info, including rates, amenities and how to book.

  • If you’d rather find a roommate that already has a room, or you WANT a roommate to share your room, CLICK HERE to join The BTC Show Facebook Group and match up with other attendees!

IMPORTANT – The waitlist at JW Marriott is long, so to ensure you get a room, please check availability at the Austin Marriott Downtown as your second choice. Once that hotel is filled, you may click on the link at the Hampton by HIlton Austin Downtown. Both of these are only 2 blocks away. CLICK HERE for more hotel information.


I’m traveling internationally to attend the #ONESHOT Hair Awards. How do I get an invitation letter to help with the visa process?

We cannot WAIT to meet so many international friends! BTC can provide you with an invitation letter outlining your incredible achievement as a #ONESHOT finalist. Just send an email to ONESHOT@BEHINDTHECHAIR.COM.


I AM SO EXCITED!!! How do I share on social media?

Make sure to tag your pics and Insta stories so we can see them and repost! The official hashtags are:

  • #thebtcshow

  • #oneshothairawards

  • #btconeshot

  • #btcready

We also created some fun overlays to put over your pics for your Insta, including a “Vote For Me” overlay that you can use to encourage people to vote for your entry! CLICK HERE TO DOWNLOAD THE OVERLAYS.


I also want to share this good news with my local newspaper/manufacturer/etc. How do I do that?

We love that you want to spread the good news! We have a press release template ready for you to use. Just personalize and send to your sponsors, PR teams, salons, manufacturers, local news, etc. CLICK HERE TO DOWNLOAD THE TEMPLATE.


WOW this is all so exciting! OK, I can’t wait to go to The BTC Show! What should I expect each day?

The BTC Show takes place from Aug. 21-24 at the JW Marriott Austin at 110 East 2nd Street Austin, TX 78701. For everything you ever wanted to know about the show, visit THEBTCSHOW.COM.


What do I do when I arrive in Austin at The BTC Show venue?

Visit the #ONESHOT REGISTRATION BOOTH in Griffin Hall on Level 2 at the JW Marriott starting Saturday, Aug 21 from 2:00-8:00pm to pick up your tickets. Your #ONESHOT tickets, BTC Show tickets, wristbands, lanyards and more will be available there, so snag it all right when you arrive to avoid any long waits later on.


What’s the schedule?

August 21 (Saturday):

Welcome Party @ The Pool: 2:30-6:30pm // LOCATION: JW Marriott pool located on the 5th floor

You’ve seen it on Insta, you’ve heard about it from your friends…yes, it’s our legendary pool party. Bring a swimsuit and your finest poolside attire and get ready! Important – To gain access to the pool party, you must be staying at the JW Marriott Hotel. At check-in, you will be given wristbands for pool access. Due to the size of the pool area, space is limited to guests staying at the JW Marriott.

#ONESHOT Cocktail Reception: 7:30-8:30pm TOP 25 Finalists Only | 8:30-10:00pm Entire Class of 2021 // LOCATION: JW Grand Ballroom on Level 4 at JW Marriott

This is our EXCLUSIVE, VIP cocktail reception for BIG SHOT and HOT SHOT TOP 25 and TOP 100 finalists. This reception will be the first time we’ll have this year’s finalists gathered in the same place (talk about squad goals), so beyond getting our drink on, we will be further discussing the details of #ONESHOT! Reminder—this is just for TOP 25 & TOP 100 finalists, no plus ones.

August 22 (Sunday):

Show opens: 8:30am // LOCATION: JW Grand Ballroom on Level 4 at JW Marriott

Grab a seat bright and early because three days of seriously inspiring hair education, artist interactions and peeks at new products are about to begin! The show starts at 8:30am Sunday morning and goes all day, but don’t worry…there will be a break for lunch AND you’ll have plenty of time to get ready for the evening 😉

#ONESHOT Hair Awards Cocktail Party: 7pm // LOCATION: JW Grand Ballroom LOBBY on Level 4

Dress to impress and get ready to party. Cocktails start at 7pm! Don’t be late!

#ONESHOT Hair Awards Show: 8:30pm // LOCATION: JW Grand Ballroom on Level 4

IT’S HERE! The #ONESHOT Hair Awards show starts at 8:30pm.

#ONESHOT AFTER-PARTY: 10:30pm-2:00am // LOCATION: JW Marriott Lobby Bar

The party doesn’t stop once the awards are handed out! Join us at the #ONESHOT Hair Awards after-party for late night bites, ice cold cocktails and of course, DANCING!

August 23 (Monday):

Show opens: 9:30am // LOCATION: JW Grand Ballroom on Level 4

It’s day two of the most inspiring hair show on the planet. Grab some coffee and take a seat so you don’t miss any of the action!

Bar Crawl: 8:30pm- 2:00am // LOCATION: TBA

Wait, for real?! Yep. BTC’S FIRST BAR BASH. This time it’s themed…stay tuned for what that is! Note: We take our themes VERY seriously, so costumes are encouraged!

August 24 (Tuesday):

Show opens: 9:30am // LOCATION: JW Grand Ballroom on Level 4

It’s the final day of the show, and sadly time to leave. We hope you depart feeling inspired, energized and ready to kick ass behind the chair! The show will end around 3pm ET.


I have some more questions. Where do I go and who do I contact?

You have questions, we have answers! See below for a variety of ways to get in touch with us:

Questions about #ONESHOT or who to call while you are at The BTC Show:

Mackenzie Howarth

Cell Phone (865) 310-3715


Overall Questions & Comments:


Info on where to stay, how to book, schedules and registration times:

#ONESHOT Show tickets
General #ONESHOT info
The BTC Show general info
The BTC Show hotel info
The BTC Show tickets
The BTC Show Facebook group

We are so excited about all the amazing work nominated this year and cannot wait to get to Austin to hang out with you! If you have any questions, please contact us! We will answer every call, text, email or DM, so please reach out with anything!

See you all SO soon!

Your BTC #ONESHOT Family!