show info


A quick breakdown of every day at The BTC Show (tentative):

Saturday, August 21

  • 2:00 – 8:00pm | Registration

  • 2:30 – 6:30pm | The BTC Epic Pool Party

  • 7:30 – 11:00pm | #ONESHOT Finalist Party (Reserved For #ONESHOT Finalists Only)

  • 9:00 – 11:00pm | #ONESHOT Top 100 Party (joining the #ONESHOT Finalists party)

Sunday, August 22

  • 8:30am | Grand Opening of The BTC Show

  • 9:00am – 5:00pm | Mainstage Education Presentations

  • 6:00pm | #ONESHOT Hair Awards Cocktail Party

  • 8:00pm | #ONESHOT Hair Awards

  • 10:30pm | #ONESHOT Hair Awards After Party

Monday, August 23

  • 9:30am – 5:30pm | Mainstage Education Presentations

  • 8:00pm – 12:00am | BTC’s EARLY 2000s BAR BASH

Tuesday, August 24

  • 10:00am – 4:00pm | Mainstage Education Presentations

  • 4:00pm | End of The BTC Show 2021



Do you feel like the only one in your salon who wants to achieve greatness?

Do coworkers laugh when you bring out a backdrop to photograph clients?

Do you feel alone in the four walls of your own salon?

Well, you’re not alone. Hundreds of our attendees felt the same way before coming to The BTC Show their first time. Many even came alone, and they tell us one of the most important reasons they keep coming back? They said because they “found their people” here. The people who support their dreams, long after they leave the BTC Show. So take a chance on yourself. Invest in you. And come to The BTC Show to find your people!

If you’ve never been to The BTC Show, here’s how we do education:

  • Every presentation takes place on our incredible 100-foot wide Mainstage, located in the main ballroom. The stage is created with 3mm super high definition LED screens, so every stage presentation is eye-popping in addition to offering the very best education!

  • Education presentations are 45-60 minutes long with look-and-learn sessions by top brands, top celeb hairdressers, well-known influencers and the industry’s top manufacturer artists. We combine both brand-specific presentations, along with our crowd favorite co-labs, where we pick top artists from different brands to work together on stage!

  • All education is focused on commercial looks and techniques to help you become the best stylist/colorist in your area. Our artists will provide cutting-edge education, teaching you the latest techniques to take back to your salon immediately, to help you make more money!

  • In addition to our incredible LED mainstage, we also have a huge 24-foot LED screen broadcasting classes in our Connection Center—BTC’s “definition” of an exhibit hall! Yep, you can watch the show while shopping!

  • You can enjoy additional education in our Connection Center from 9:00am-5:00pm every day. We do not allow any distractions from your learning. There is no booth music and there are no microphones allowed—just up close and personal education.

  • Tuesday will be Social Climbing—Everything you need to know to grow on Instagram! We will turn Tuesday into business education, including live photo shoots, social media panel discussions and top tips to build your clientele, become an influencer and #ONESHOT tips & tricks to create better pictures!

  • For our entire event, we strongly encourage photography and short videos for Instagram stories, reels, etc. You are welcome to post Instagram stories, Instagram posts, Facebook posts, etc. while you are there! Tag @behindthechair_com @thebtcshows and #behindthechair! We do NOT allow entire videotaping of segments or streaming of classes on Instagram or Facebook live.

Impossible to explain…YOU JUST GOTTA BE THERE!

Do you feel like you’re the only one in your salon who wants to excel? Do coworkers laugh when you bring out a backdrop to photograph clients? Do others in the salon wonder why you’re working so hard? Well, you’re not alone. Many of our audience—over 3,000 hairdressers—share that same salon experience. Which is why thousands that have attended The BTC Show can finally say they have “found their people!” And now it is time for you to do the same thing.

So, why attend besides the very real fact that this show may change your life and give you the inspiration you need to become your very best?! Well, you don’t want to miss these exclusive perks!

  • A swag bag worth over $300! Packed full with the latest industry products and best-selling brands.

  • Of course, our 5th Annual #ONESHOT Hair Awards—the biggest award night in beauty!

  • You can mingle with icons, celebrity stylists & influencers the entire weekend. That’s right, they are always around!

  • The world’s best education and new techniques that you can bring back to your salon to use on clients immediately! $$$

jw marriott


Everything you need to know about getting into The BTC Show:

You must purchase a ticket to The BTC Show. Ticket packages range from $395 to $995.

Front Row, Super VIP & VIP ticket packages include 1 #ONESHOT Hair Awards Ticket. Premium & General ticket holders will need to purchase their #ONESHOT tickets separately.

*Refunds are unavilable and all sales are final.

jw marriott



Room rate is guaranteed through Wednesday, August 4 at 5pm Central Time, while availability lasts.

$189 a Night* + Tax (Single/Double)

*All reservations require a 3-night minimum, must include Sunday & Monday nights.


Join our Facebook Group!



Begins Saturday, August 21:

Avoid long lines—register early! PLEASE pick up your badge on Saturday so you don’t miss the show opening!

You must have your ID and your scannable e-ticket! Save a tree and show it to us on your phone! Make sure you have the e-ticket—NOT the receipt of purchase. The e-ticket will have a scannable barcode.

pool party


  • Date: Saturday, Aug. 21, 2021

  • Time: TBA

  • Location: JW Marriott pool located on the 5th floor

connection center


Open 9:00am-5:00pm every day

The Connection Center is The BTC’s Show’s unique exhibit experience. Our 24-foot LED screen streams the show LIVE the entire time—giving you the opportunity to continue your color, cut and style learning all while browsing the latest products from your favorite brands. Each of our Connection Center Sponsors share their innovative techniques, products and inspirations with you in an intimate setting within their own Connection Center Studio. The Connection Center is open EVERY DAY from 9:00am to 5:00pm so you can spend time learning and networking with your favorite artists (you might even get some selfies with your hair heroes!)



  • Date: Sunday, August 22, 2021

  • Pre-Show Cocktails | 7:00pm

  • #ONESHOT Hair Awards | 8:00pm
    Tickets $75 – $100

  • Note: This event requires a separate ticket. Some BTC Show ticket packages include a #ONESHOT Hair Awards ticket, including VIP, Super VIP and Front Row.

Visit to learn more about the show and see everything that #ONESHOT has to offer!


Dress to impress!

  • Pool Party: Swimsuit, floats, goggles, water wings, blow-up dolls (lol).

  • THE BTC SHOW: hairdresser-cool.

  • #ONESHOT Hair Awards: cocktail chic.

  • BTC’s EARLY 2000s BAR BASH! Channel your inner Y2K popstar or punk: Butterfly clips, colorful streaks, Juicy Couture, pink razrs and boy band looks galore!


Security is tight, so listen up!

  • You MUST bring your ticket (e-ticket with barcode) to registration to receive your badge and wristband for both The BTC Show and the #ONESHOT Hair Awards.

  • Tickets will be scanned upon arrival. No need to print the ticket—save a tree and pull up the ticket barcode on your phone!

  • You must wear your wristband and badge AT ALL TIMES to be allowed entry into the Connection Center and BTC Mainstage.

  • To attend the #ONESHOT Hair Awards, you need a separate wristband.

  • Note: If you plan on ordering multiple tickets under your name, you are responsible for picking up those tickets. You must have your confirmation email in order to do so. If you need us to resend the email, please contact [email protected].