2022 Show Information - The BTC Show

2022 Show Information


Do you feel like the only one in your salon who wants to achieve greatness?

Do coworkers laugh when you bring out a backdrop to photograph clients?

Do you feel alone in the four walls of your own salon?

Well, you’re not alone. Hundreds of our attendees felt the same way before coming to The BTC Show their first time. Many even came alone, and they tell us one of the most important reasons they keep coming back? They said because they “found their people” here. The people who support their dreams, long after they leave the BTC Show. So take a chance on yourself. Invest in you. And come to The BTC Show to find your people!

If you’ve never been to The BTC Show, here’s how we do education:

  • Every presentation takes place on our incredible 100-foot wide Mainstage, located in the main ballroom. The stage is created with 3mm super high definition LED screens, so every stage presentation is eye-popping in addition to offering the very best education!

  • Education presentations are 45-60 minutes long with look-and-learn sessions by top brands, top celeb hairdressers, well-known influencers and the industry’s top manufacturer artists. We combine both brand-specific presentations, along with our crowd favorite co-labs, where we pick top artists from different brands to work together on stage!

  • All education is focused on commercial looks and techniques to help you become the best stylist/colorist in your area. Our artists will provide cutting-edge education, teaching you the latest techniques to take back to your salon immediately, to help you make more money!

  • In addition to our incredible LED mainstage, we also have a huge 24-foot LED screen broadcasting classes in our Connection Center—BTC’s “definition” of an exhibit hall! Yep, you can watch the show while shopping!

  • You can enjoy additional education in our Connection Center from 9:00am-5:00pm on Sunday and Monday and 9:00am-4:00pm on Tuesday. We do not allow any distractions from your learning. There is no booth music and there are no microphones allowed—just up close and personal education.

  • Tuesday’s education will be Look & Learn Classes from your favorite educators. Look & Learn classes are longer formatted presentations designed so you can see our educator’s ENTIRE process and techniques in real-time. Trust us, you won’t want to leave early. Tuesday will also include business education, live photoshoots, social media panel discussions (including HOW to become an influencer!) strategies to build your clientele and #ONESHOT secrets to capture better pictures.

  • For our entire event, we strongly encourage photography and short videos for Instagram stories, reels, etc. You are welcome to post Instagram stories, Instagram posts, Facebook posts, etc. while you are there! Tag @behindthechair_com @thebtcshow @oneshothairawards and #behindthechair! We do NOT allow entire videotaping of segments or streaming of classes on Instagram or Facebook live.

It’s time for you to “find your people.” By surrounding yourself with over 3,000 hairdressers with similar goals, motivation and the same desire for greatness—The BTC Show is the perfect place to make that happen.

So, why attend besides the very real fact that this show may change your life and give you the inspiration you need to become your very best?! Well, you don’t want to miss these exclusive perks!

  • A swag bag worth $400! Packed full with the latest industry products and best-selling brands.

  • Of course, our 7th Annual #ONESHOT Hair Awards—the biggest award night in beauty!

  • You can mingle with icons, celebrity stylists & influencers the entire weekend. That’s right, they are always around!

  • The world’s best education and new techniques that you can bring back to your salon to use on clients immediately!

Orlando World Center Marriott

8701 World Center Drive, Orlando, FL 32821

Everything you need to know about getting into The BTC Show:

You must purchase a ticket to The BTC Show. Ticket packages range from $495 to $995.

Front Row, Supreme VIP, Super VIP & VIP ticket packages include 1 #ONESHOT Hair Awards Ticket. Premium & General ticket holders will need to purchase their #ONESHOT tickets separately.

*Refunds are unavailable and all sales are final.

Orlando World Center Marriott

$199 a Night* + Tax (Single/Double)

*All reservations require a 3-night minimum, must include Sunday & Monday nights.

The BTC Pool Party is for hotel guests only. Don’t miss out on attending one of the weekend’s best events!


Join our Facebook Group! Click here.

Begins Saturday, August 13:

Avoid long lines—register early! PLEASE pick up your badge on Saturday so you don’t miss the show opening!

You must have your ID and your scannable e-ticket! Save a tree and show it to us on your phone! Make sure you have the e-ticket—NOT the receipt of purchase. The e-ticket will have a scannable barcode.

The BTC Pool Party is for hotel guests only. Don’t miss out on attending one of the weekend’s best events!

  • Date: Saturday, August 13

  • Time: TBA

  • Location: Falls Resort Pool

Opens at 9:00am every day

The Connection Center is The BTC’s Show’s unique exhibit experience. Our 24-foot LED screen streams the show LIVE the entire time—giving you the opportunity to continue your color, cut and style learning all while browsing the latest products from your favorite brands. Each of our Connection Center Sponsors share their innovative techniques, products and inspirations with you in an intimate setting within their own Connection Center Studio. The Connection Center is open EVERY DAY starting at 9:00am so you can spend time learning and networking with your favorite artists (you might even get some selfies with your hair heroes!)

  • Date: Sunday, August 14

  • Pre-Show Cocktails | 7:00pm

  • #ONESHOT Hair Awards | 8:00pm
    Tickets $75 – $100

  • Note: This event requires a separate ticket. Some BTC Show ticket packages include a #ONESHOT Hair Awards ticket, including VIP, Super VIP, Supreme VIP and Front Row.

Visit behindthechair.com/oneshot to learn more about the show and see everything that #ONESHOT has to offer!

Dress to impress!

  • Pool Party: Swimsuit, floats, goggles, water wings, blow-up dolls (lol).

  • THE BTC SHOW: hairdresser-cool.

  • #ONESHOT Hair Awards: cocktail chic.

  • Monday Night Party: ILLUSION: It’s a party of optical illusions, aka a WIG PARTY! Make your friends do a double take.

Security is tight, so listen up!

  • You MUST bring your ticket (e-ticket with barcode) to registration to receive your badge and wristband for both The BTC Show and the #ONESHOT Hair Awards.

  • Tickets will be scanned upon arrival. No need to print the ticket—save a tree and pull up the ticket barcode on your phone!

  • You must wear your wristband and badge AT ALL TIMES to be allowed entry into the Connection Center and BTC Mainstage.

  • To attend the #ONESHOT Hair Awards, you need a separate wristband.

  • Note: If you plan on ordering multiple tickets under your name, you are responsible for picking up those tickets. You must have your confirmation email in order to do so. If you need us to resend the email, please contact events@behindthechair.com