TRUSS Professional Announces Rebrand With Global Campaign
What’s New at TRUSS: Same High-Quality Salon Pro Products, New Branding
TRUSS Professional is proudly unveiling its big initiative, marking the dawn of a transformative era for the brand through its new visual rebrand. More than a rebranding, TRUSS’ endeavor signifies a profound shift in their approach, aligning the brand with artistry and innovation in professional haircare.
Crafted with the intention of transcending traditional boundaries, this rebranding embodies a vision that extends far beyond the realm of beauty products. It represents a movement that celebrates confidence, creativity and craftsmanship, inviting hair professionals and enthusiasts alike to embrace a new standard of excellence.
TRUSS’ Rebrand: What Their Ambassadors Are Saying…
“This new era of TRUSS is truly showcasing what we are really about! We have so many exciting things on the horizon and some of our new products truly exceed anything we’ve done in the past!” shares Global Ambassador Chrissy Danielle (@hairbychrissydanielle).
Press play to learn the TRUSS product Chrissy can’t live without:
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“As a hairstylist and educator, my goal is to make my clients and fellow hairstylists’ lives easier with innovative techniques and products. The new TRUSS era is definitely giving us what we need, new products and opportunities to create better for everyone!” commented Asil Simsek (@asil), the newest addition to the Global Ambassador team.
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“There are a lot of new things to see this year. There is a very intensive educational program where we involve not only balayage techniques but we also are teaching colorimetric, hair science—all wrapped up in a good fashion hair show,” adds Global Ambassador Gabriel Samra (@gabrielsamra).
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Press play to see the TRUSS Ambassador’s thoughts on the initiative:
Behind The Scenes of TRUSS’ Relaunch Photoshoot
TRUSS, in collaboration with renowned digital agency Front Row Group, has embarked on a visual odyssey to capture the essence of their cutting-edge products. Front Row Group, recognized for their visionary approach to creating content for beauty brands, collaborated with TRUSS to craft captivating visuals. The campaign aims to translate the artistic and sophisticated look of the brand, showcasing the expertise of TRUSS international’s local experts.
The shoot featured TRUSS Educators Sherette Fabi-Parker (@sherette.salontrendnewyork) and Diego Andradez (@diego_andradez), known for their unparalleled talent and expertise in the industry. Diego, a Brazilian hairstylist renowned for his work with celebrities, paired up with Sherette, a TRUSS specialist based in New York, to create inspirational content and guidance on the use of TRUSS products. The collaboration highlights TRUSS’s commitment to empowering professionals and reinforcing its international presence.
“It was the most inspiring moment of my career,” shares Sherette. “To represent and create for the brand that I love was indescribable! As a creative I was completely connected and saw the whole TRUSS vision through and was able to envision and create that with all of my being.”
“This campaign represents the new era in a whole new light,” concludes Sherette. “It shows the luxurious results of what products do and are made of and a true representation of who TRUSS is and what we stand for.”
For more information, visit trussprofessional.com.
