Time For Change? How To Choose The Best Color Line For Your Salon
Choosing A Color Line: What You Need To Know
We get it. Choosing a color line can be a daunting task, but it doesn’t have to be. Just remember: At the end of the day, you’re in control of your business behind the chair. If you’re a salon owner or colorist who’s ready to make a move to a new color line that fits the services you offer—there are a few key factors to take into consideration.
As a colorist or salon owner, you’re the decision-maker. You have the power to choose a color brand that’s the best fit for your salon, your team and your clients. That’s exactly why Color Space™ launched the Time For Change campaign. The capacity to pivot your business takes incredible insight and courage, so when in doubt, choose change. The constant evolution of change—advancements in education, technology, products, and tools are what push the industry forward.
Here are three key things to remember before you choose a color line.
Does the color line simplify work behind the chair?
The reality is, we’re all time-strapped so there is no room in the day for hair color that doesn’t showcase your team’s expertise and make your clients look as good as they feel. You have options to choose a hair color that isn’t complicated and is dynamic enough to simplify your work.
Remember, you’re one decision away from a totally different salon experience for your staff, clients and your business. Your salon doesn’t get better by chance, it gets better by choice. “Learning to be comfortable with uncomfortable,” says Ray Civello, Color Space™ Co-Founder. “That’s where you start to grow.”
Check out these transformations from the Time For Change campaign—like this fiery pixie makeover on BTC’s TikTok!
@behindthechair.com FIERY PIXIE TRANSFORMATION 💥 It’s “Time for Change” with @Color Space™ #haireducation #hairtransformation #hairstylistsoftiktok #timeforchange #colorspacehair #onlyinmycalvins ♬ Come Check This – FETISH
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Will a color brand help you build your business and provide continued education?
Choose a brand that can help you put more money back into your salon, your business, your team and your community with high-performance hair color products. Look for immersive hair color education programs that teach you the skills you can take to the salon the very next day. Partner with a brand on the forefront of education techniques, formulations and how to improve the client experience and soft business skills.
Look for a brand with a business model that proactively provides entrepreneurial inspiration and salon support—a brand committed to helping you succeed in business and keep your clients coming back.
How will the color brand contribute to your salon community?
If you want a community that believes in pushing past comfort zones and opening yourself up to change, find a brand that aligns with that. Color Space™ believes those are the key ways to propel business, clientele and expertise—and it’s how they honor their craft.
Interested in what the Color Space™ community is all about?
- For those who share and encourage their own values
- Those who celebrate the uniqueness of every individuality and find joy in the discovery of finding new connections
- For those who are authentic in the community they are in
- Those who are deeply passionate about the salon industry
Check out these shots from the Time For Change campaign!
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For those who seek innovation in everything they do…
Time for change? Click here to read more about the Color Space™ community.
