BREAKING NEWS: Sal Mauceri Will Lead Coty Professional Beauty Division in North America
Progress continues on the merger of COTY and the P&G professional beauty businesses–including Wella, Sebastian and Nioxin—with a post-merger leadership announcement. Current Wella North America leader Salvatore Mauceri has been appointed Regional Senior Vice President, North American Professional Beauty and Global OPI. In this role, he will lead the Wella and OPI groups once the merger is complete.
Executive Vice President Sylvie Moreau says, “Sal has an incredible ability to lead large and complicated businesses to explosive growth while creating high-performing organizations along the way. He has demonstrated significant success in all his roles within P&G Wella.”
“I’m thrilled to have the opportunity to take on an expanded role in the future Coty Professional Beauty Division,” Mauceri comments. “Wella North America has established a fantastic growth track record. And OPI is the most exciting brand in the professional nail industry globally.”
“After leading the U.S. sales organization and later, the North America integration of Wella into P&G, Sal worked from our Geneva headquarters to transform 90 countries across three regions into what has become our global emerging markets business and an important growth engine for Wella globally,” Moreau notes. “He returned to the U.S. two years ago as head of Wella North America, where he has transitioned this very important business to explosive growth while evolving as an important industry influencer.”
Mauceri is a 25-year veteran with extensive sales, marketing and general management experience in both business-to-business and consumer products. He kicked off his career at a leading consumer health care products company and then started a successful medical supply business which he managed for a number of years and later divested. He joined P&G, Wella Professionals in 2005.
Both Wella and OPI will continue to operate as separate businesses within P&G Specialty Beauty and Coty, respectively, until the close of the transaction.