Beautynova, Creators Of milk_shake, Names Cory Couts As President, North America

Beautynova Group named Cory Couts as President, North America. Beautynova Group, which is backed by Bluegem Capital Partners, globally markets milk_shake, Depot, Medavita and simply zen, among other coveted European beauty brands. Known for building both entrepreneurial and legacy global beauty brands, Cory will lead the Italian company’s major expansion efforts in North America.

Cory has brought his signature practices and style to a variety of leadership roles in the professional haircare arena for more than two decades. As global president of Kao Corporation’s salon division, he oversaw the 360-degree strategies of trusted brands Goldwell and KMS and was the architect of the company’s acquisition of the Oribe brand. Most recently, he served as Senior Vice President, Global Professional Sales for OLAPLEX.

In his new role, Cory will report directly to Stefano Banfo, CEO of Beautynova, who shared:

“To ignite our aggressive expansion plans, we needed an experienced and well-respected leader who understands both the North American market and the professional haircare industry in-depth and relates to his team and their customers as a true partner. We found that in Cory Couts,” said Stefano. “Above all, this is a people business, and Cory has achieved great success through his leadership style and commitment to hairdressers. Add to those his keen insights for building teams, systems and strategies that help distributors and salons make a difference. We are ready to embark on the aggressive North American expansion that will bring our vision of putting hair well-being first.”

Adds Cory: “Stefano’s vision for Beautynova and its brands, and how they can support the industry, has intrigued and inspired me—it’s a refreshing take on how to move both the company and the professional beauty industry as a whole forward. That, combined with strong brands, high-performing products and a company goal to be known as ‘the home of responsible beauty,’ creates a winning combination for growth.”

For more information, visit beautynova.com.