amika Welcomes Nilofer Vahora as Chief Marketing Officer

Nilofer Vahora Brings Over Two Decades of Global Brand-Building Expertise to amika

amika is thrilled to announce Nilofer Vahora as its new Chief Marketing Officer (CMO). With over 20 years of experience leading global beauty and fashion brands, Nilofer’s appointment marks an exciting milestone for the company.

In her new role, she will oversee all marketing efforts, driving amika’s unique identity and consumer connection while embodying the brand’s commitment to growth and bold, visionary strategies.

“amika has built a brand that’s as bold and vibrant as the community it serves. What sets amika apart is its unapologetic individuality and its ability to celebrate all people and all hair types while delivering products that truly perform. It’s more than a haircare brand—it’s a movement that encourages authenticity, creativity and self-expression,” said Nilofer. “I look forward to building on this strong foundation and amplifying amika’s unique voice in the haircare space.”

Nilofer brings a wealth of experience from beauty and fashion brands, with a special focus on digital-first strategies and consumer-centric growth. Her impressive career includes highlights such as:

• Chief Marketing Officer, Milk Makeup: Led innovative brand-building initiatives that positioned the brand as a global clean beauty pioneer. Spearheaded its transformation into a digital-first, cult-favorite brand through disruptive campaigns and bold, creative marketing.
• Senior Leadership Roles, Shiseido and Rebecca Minkoff: Launched category-defining products and implemented creative marketing strategies, driving brand equity and market share growth.

As CMO of amika, Nilofer will oversee all marketing functions, with a focus on amplifying the brand’s unique identity and connection with consumers. Her appointment reflects amika’s commitment to bold, visionary leadership as the brand continues to grow its influence in the beauty industry.  

“Bringing Nilofer Vahora on as amika’s first Chief Marketing Officer marks a pivotal moment for us. Her extraordinary ability to build brands with authenticity and creativity perfectly aligns with amika’s DNA. Nilofer brings the bold vision and expertise we need to propel amika’s growth,” said Chelsea Riggs, amika CEO. “As a brand rooted in inclusivity, joy, and responsibility, we’re excited for her leadership in amplifying our unique voice and redefining what’s possible in the beauty industry.”

To learn more about career opportunities with amika, click here.