amika Launches Pro-Only Smoothing Treatment
Meet smooth over, amika’s First Salon-Only Professional Smoothing Treatment
Stylist favorite, B Corp certified haircare brand amika launches their new professional smoothing and frizz-fighting treatment line, pro smooth over frizz-fighting treatment.
Meet the products behind amika’s smooth over:
- amika PRO smooth over priming shampoo (refill pouches available)
- amika PRO smooth over frizz-fighting treatment
Features, benefits & things stylists WANT to know about pro smooth over frizz-fighting treatment:
- smooth over is a salon-only service that is not retailed for client use
- Formulated to offer a time-efficient solution for all hair types experiencing frizz
- Created for all hair types to achieve smoothness while maintaining hair’s natural texture
- When used as a system, treatment is clinically proven to reduce frizz for up to 24 washes**
- Frizz reduction lasting six to seven weeks**
- Formulated WITHOUT formaldehyde or protein
- Powered by glyoxylic acid, an organic compound that restructures keratin within the cortex
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smooth over Is Designed With TWO Sets Of Instructions
“As a brand rooted in the salon industry, we’re dedicated to empowering our salon partners with innovative solutions that not only elevate their services but also foster client loyalty by addressing common hair concerns with better ingredients,” shares Chelsea Riggs, amika CEO. “The pro smooth over frizz-fighting treatment offers clients a medium-commitment solution that reduces daily maintenance routines and tackles the persistent issue of frizz.”
smooth over is designed for:
1. For Clients With Waves, Curls & Coils Who Wear Their Hair Natural
2. For All Other Clients Wanting A Blown-Out Or Straight Look
Ready To Use smooth over? Get Certified Virtually
You didn’t think amika would miss an opportunity for pro education, did you? Collaborating with Stylist Collective Member and celebrity stylist Pekela Riley (@pekelariley), smooth over certification along with education materials and assets are available at loveamikapro.com for on-demand learning.
Education, in-salon marketing, product testing and more LIVE now! Join the amika pro Community here.
*based on an 8-week consumer study of 30 participants using the natural curl smoothing instructions.
**clinically tested using Smooth Over Priming Shampoo, Smooth Over Pro Frizz Fighting Treatment, Soulfood Nourishing Mask, and Mirrorball Shampoo + Conditioner as a system.
Available NOW! Full Size, Travel & Starter Kits
- pro smooth over frizz-fighting treatment (200 mL; 500 mL)
- pro smooth over priming shampoo (1L)
- pro smooth over frizz-fighting treatment trial set
- pro smooth over frizz-fighting treatment starter set
Available exclusively at SalonCentric nationwide and independent distributors.
For more information, please visit loveamikapro.com.
