How-Tos > Styling > Subtle Waves: Dunkin’ Donuts Style
Last updated: March 06, 2018

Subtle Waves: Dunkin’ Donuts Style

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Subtle Waves: Dunkin’ Donuts Style

When BTC first heard about a new professional hair care line that focuses solely on supporting the needs and challenges hairdressers face every day in the salon, we were overjoyed. After all, it’s not every day that a collection of stylists and educators dedicated entirely to stylists’ wellbeing and education comes along. So when we were invited to Fuel’s first-ever official photo shoot in Cleveland, Ohio, we happily obliged.

“Everything we do revolves around thinking about what really happens in a salon,” said Richard Strom, Co-Founder of Fuel. “Real-world challenges that stylists and salon owners face and how we as a brand can help them right from the start—from education to the products that support them.”


On set in Cleveland, we got a behind-the-scenes look at Fuel in action. One of our favorite looks from the shoot was a soft, loose finger wave style from Fashion Week Stylist Paulo Passani. It had a sleek, glamorous feel to it that looked effortlessly elegant. Plus, Paulo used a unique trick to achieve the look. Since Fuel is all about looks real stylists can do behind the chair—the looks your clients will want to wear out of the salon—we had to get the how-to! Here’s how Paulo did it.

Artist: Paulo Passani
Manufacturer: FUEL

Products Used


  • close formula

    Apply Fuel Volume Foam throughout the hair (roots to ends) by taking sections and applying generously throughout each section. Blow-dry on high heat and be sure to smooth out the cuticle to create a natural shine.

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    Apply Foundation Hair Spray throughout to dried hair.

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     Use a large curling iron to create curls…Or wrap hair around Dunkin’ Donuts cups with perm wrapping paper. Because Sometimes you have to improvise!

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     Set hair and secure with pin curl clips.

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    Apply finished makeup while curls set.

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    Use Lock-In Hairspray to finish the soft, romantic waves.