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How-Tos > Platinum Pearl
January 14, 2019

Platinum Pearl

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  • Formula A:

    Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

  • Formula B:

    Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

  • Formula C:

    Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

Platinum Pearl

Your client is loving her bright blonde strands, but now she wants to go even icier. So how do you create a clear blonde from roots to ends? We’ll let you in on a little secret: It’s all in the toner. From how he formulates the lightener and toner to the step-by-step breakdown of the application process, here’s how Joico Celebrity Colorist Denis de Souza (@denisdesouza) achieves the ultimate platinum pearl haircolor.

Manufacturer: Joico, @joico

COLOR FORMULAS

  • Formula A:

    Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

  • Formula B:

    Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

  • Formula C:

    Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

Products Used

HOW-TO STEPS

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Before
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    1

    Before

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula In Process Sectioning
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    2

    Begin with the hair parted down the center to the nape, then part the hair into four sections—two in front of the ear and two behind.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    3

    Take a fine horizontal slice and apply Formula A from the line of demarcation (about 1 inch off the scalp) through the ends.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    4

    Continue working up the head through the crown, leaving no hair in between. Repeat on the other back section.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    5

    Repeat this same process on the front sections until you reach the parietal ridge, continuing to use Formula A.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    6

    Once all the hair has been foiled, you should be left with a top Mohawk section from the parietal ridge to the top of the head.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    7

    Starting in front at the fringe, take horizontal slices and repeat the same foiling process throughout the Mohawk section. 

     

    Pro Tip: Check the foils in back every 5 minutes. If they are Level 11 (palest yellow), pause to rinse so they don’t over process and then continue with your foiling.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    8

    Continue applying Formula A throughout the Mohawk section until all the hair has been foiled. Process until she reaches a pale yellow Level 11, then rinse with Joico Blonde Life Brightening Shampoo and Conditioner and dry the hair.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    9

    Next, part the hair into three sections—two in front with a center part and one in back.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    10

    Apply Formula B on very fine 1/8-inch horizontal sections, ensuring the regrowth formula doesn’t overlap with her previously lightened hair.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Roots
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    11

    Continue applying Formula B to the regrowth in each section.

     

     

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula Foils Roots Hairline
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    12

    Once the regrowth is complete, process until she reaches a pale yellow Level 11 and rinse with Blonde Life Brightening Shampoo. Do not condition the hair. Towel-dry, squeeze to remove excess water (shaking could rough up the cuticle) and then comb the hair with a wide-tooth comb.

     

    Then, apply Formula C from roots to ends and run a wide-tooth comb through the hair to seamlessly blend the toner. Process for 10 to 15 minutes or until the hair is an icy cool tone, then rinse with Blonde Life Brightening Shampoo and Conditioner. For an added boost of shine, treat the hair with Joico K-PAK® Color Therapy™ Luster Lock Treatment.

  • Joico Denis de Souza @denisdesouza Platinum Pearl How To Blonde Blonding Icy White Color Formula After
    • Formula A:

      Joico Blonde Life Crème Lightener + 10-volume LumiShine Developer

    • Formula B:

      Joico Blonde Life Crème Lightener + 20-volume LumiShine Developer

    • Formula C:

      Joico LumiShine Demi-Permanent Liquid 1¼ oz. 10SB + ¾ oz. Clear + 2 oz. 5-volume LumiShine Developer

    13

    Finished look

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