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How-Tos > ‘40s Retro Red from Schwarzkopf Professional
October 21, 2013

‘40s Retro Red from Schwarzkopf Professional

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‘40s Retro Red from Schwarzkopf Professional

The ‘40s inspired shapes, ignited by sizzling red and copper hues, are standouts in the new Essential Looks Colour Burst Collection from Schwarzkopf Professional. As it does each year, the collection identifies four key trends, then presents catwalk and salon versions of each to inpsire stylists and provide real options for clients. Here, the catwalk version from the ‘40s Retro trend features an easy-to-execute color fusing trend that complements any texture—curly, straight or in-between.

Get the How-Tos and Color Formulas for Schwarzkopf Professional’s Colour Burst Collection!

See the entire Essential Looks Colour Burst Collection!

Watch the ’40 Retro Mood Video!

Who did it:
Haircolor: Leslie Lawson, Schwarzkopf Professional Global Ambassador
Hair: Tyler Johnston, Schwarzkopf Professional Global Ambassador
Creative Direction: Steve Hogan
Hair Assistants: Susi Lichtenegger, Chanel Nott and Manuela Schwozer
Photography: Colin Roy
Makeup: Alexandra Byrne
Styling: Jelena Schneider
Website: www.schwarzkopf-professionalUSA.com.

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Products Used

HOW-TO STEPS

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    1

    Schwarzkopf Professional Color Formulas
    Formula A (base color): ESSENSITY Non-Ammonia Permanent Color Cream 20g 5-87 + 20g 5-7 + 80g 5.5%/18-volume ESSENSITY Activating Lotion
    Formula B: ESSENSITY 30g 7-77 + 10g 7-87 + 80g 8.5%/28-volume ESSENSITY Activating Lotion

    Sectioning
    Create a trapezium section extending from the shorter side of the haircut from the corner of the eye through the crown. The longer side will sit just above the temple area.

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    2

    Isolate the top section. Apply Formula A to the bottom section, scalp to ends.

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    3

    Complete the bottom section application as shown.

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    4

    Release a subsection along the parting of the top section and place it on foil. Apply Formula A from regrowth, 3 to 4 inches along the midshaft. Apply Formula B to the remaining midlengths and ends. Feather the formulas to blend.

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    5

    Secure top section with foil to isolate top section. Continue working up the head in this manner until you reach the top center of the head.

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    6

    Proceed to the shorter side. Here, apply Formula A 2 inches from the regrowth, and apply Formula B to remaining strands.

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    7

    Apply Formula A scalp to ends on the final fringe section as shown.

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    8

    Process 45 minutes and remove.

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