BTC on Paper Exclusive: Atomic by Jo Cree Brown

Retail doesn’t have to feel pushy to be profitable. As more clients ask about hair thinning and scalp health, salons have an opportunity to become trusted resources for hair wellness—and Studio Gaven Hair Colour has turned that shift into a retail strategy averaging $55,000 in monthly sales. The salon builds retail into every stage of … <a href="https://behindthechair.com/articles/4-ways-this-salon-averages-55k-in-monthly-retail-sales/">Continued</a>

Ulta Beauty Spotlights Education At Field Leadership Conference Ulta Beauty brought their leaders and regional educators together in Orlando for their annual Field Leadership Conference (FLC), a week rooted in celebration, education and career growth.  Held just ahead of Ulta Beauty World 2026, FLC brought together Regional Service Education Managers (RSEM) and Service District Educators … <a href="https://behindthechair.com/articles/ulta-beauty-field-leadership-conference-2026/">Continued</a>

The mod cut is gaining momentum as clients embrace longer men’s hairstyles with stronger shape and softer texture. “The modern mod is a reimagining of the classic ’60s shape…reworked in a perfectly textured way,” says Jeremy Tremblay (@jeremy_wilde), Redken Artist and short hair specialist. Ahead, he shares how he approaches the perimeter, weight distribution and … <a href="https://behindthechair.com/articles/modern-mod-haircut-how-to-create-the-trending-shape/">Continued</a>

The fringe sets the foundation for the entire shag, which is why Rachel Williams (@rachelwstylist), Moroccanoil® Global Ambassador and ARC™ Scissors Artistic Team Member, never starts with the same bang section twice. Instead of relying on a standard triangle, she uses the client’s head shape to determine exactly where the fringe should begin. Below, Rachel shares the … <a href="https://behindthechair.com/articles/the-bang-sectioning-mistake-that-can-ruin-a-shag/">Continued</a>

Creating a consistent blowout comes down to more than round-brush technique. Moisture level, sectioning pattern, airflow and finishing all influence how efficiently the hair dries and how the style performs. Below, cutting and coloring specialist, K18 Hair Ambassador and four-time #ONESHOT finalist Lindzie Geroni (@lalalindzie) shares the blowout sequence she uses to create a smooth, … <a href="https://behindthechair.com/articles/the-blowout-sequence-behind-a-faster-smoother-finish/">Continued</a>

“Effortless” waves require more technical precision than they appear. Foundation, support, section size and iron selection all influence the finished shape and longevity of the style. Celebrity stylist and Donna Bella Hair Pro Ambassador Clayton Hawkins (@claytonhawkins)—whose clients include Olivia Rodrigo, Jenna Ortega, Dove Cameron and more—creates styles that need to hold through red carpets, premieres … <a href="https://behindthechair.com/articles/the-biggest-mistakes-that-make-effortless-waves-look-overdone/">Continued</a>

Clients may not always understand the science behind hair repair, but they understand softness, shine, manageability and the feeling of leaving the salon with hair they cannot stop touching. That is where stylists can create more value behind the chair. When a repair service feels elevated, intentional and results-driven, it becomes more than an extra … <a href="https://behindthechair.com/articles/the-backbar-upgrade-that-builds-client-trust-ticket-value/">Continued</a>

Auburn and copper may both fall into the warm color family, but depth is what changes how the color reflects, fades and ultimately reads. Ahead, three colorists explain how depth, neutral support and underlying pigment influence warmth, longevity and the finished result. What Is the Difference Between Auburn and Copper Hair? “Auburn lives deeper and … <a href="https://behindthechair.com/articles/auburn-vs-copper-how-depth-changes-warmth-and-reflect/">Continued</a>

A bob can be one of the strongest haircut choices for thin hair, but only if the shape is built to support it. Over-layering, aggressive texturizing and removing weight too early can quickly weaken the perimeter, leaving the haircut looking flatter instead of fuller. That’s why Kelly (@kellybeestyles), BTC Team Member and #ONESHOT finalist, always … <a href="https://behindthechair.com/articles/how-to-cut-a-bob-for-thin-hair-without-losing-fullness/">Continued</a>

Clients aren’t just asking what products “work best” anymore; they’re asking what’s inside them. From ingredient-scanning apps to social media debates about formulations, today’s clients are showing up more informed and more skeptical—but that doesn’t mean they always know what they’re looking for.  “‘Clean’ and ‘natural beauty’ have been overused and oversaturated in our industry, … <a href="https://behindthechair.com/articles/clients-are-asking-about-haircare-ingredients-do-you-know-what-to-say/">Continued</a>