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Formulas > Celebrity > Selena Gomez Is Blonde! Here Are Her Color Formulas…
April 23, 2021

Selena Gomez Is Blonde! Here Are Her Color Formulas…

By Nikki Lee

Selena Gomez Blonde Hair Color Formulas
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  • Formula A (foils)

    Joico Blonde Life Lightening Powder + 30-volume developer

  • Formula B (root tap)

    Joico LumiShine Demi-Permanent Liquid 5NA + 5-volume developer

  • Formula C (all over pre-toner)

    equal parts Joico LumiShine Demi-Permanent Liquid 8NW + 10NW + 5-volume developer 

  • Formula D (toner)

    Joico LumiShine Demi-Permanent Liquid 10V + 5-volume developer

Instagram via @nikkilee901

THIS JUST IN! Selena Gomez is officially BLONDE. Her go-to colorists, Nine Zero One Salon owners Nikki Lee (@nikkilee901) and Riawna Capri (@riawna) are sharing how they transformed Sel’s signature darker look into a rooty, cool-girl blonde. Hint 😉: It took 200 foils, several bowls of bleach and EIGHT hours! Tap the beaker for the color formulas and keep scrollin’ for all of the how-to steps.

 

“We’ve been doing Selena’s color for over a decade now,” said Nikki and Riawna. “She typically keeps it pretty natural, but this time she went for a big change. This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer.”

 

 

Who Did It

Artist: Nikki Lee; Riawna Capri
Manufacturer: Joico, @joico

Products Used

COLOR FORMULAS

  • Formula A (foils)

    Joico Blonde Life Lightening Powder + 30-volume developer

  • Formula B (root tap)

    Joico LumiShine Demi-Permanent Liquid 5NA + 5-volume developer

  • Formula C (all over pre-toner)

    equal parts Joico LumiShine Demi-Permanent Liquid 8NW + 10NW + 5-volume developer 

  • Formula D (toner)

    Joico LumiShine Demi-Permanent Liquid 10V + 5-volume developer

FORMULA STEPS

1. Prep the hair with In Common Crystal Serum to add protection before highlighting. 

 

2. Do a full-head highlight foil application with Formula A. “We highlighted every hair on her head,” says Nikki and Riawna. “This took quite some time to process.” This process was not easy—it took 200 foils and several bowls of bleach to achieve healthy lift. 

 

3. After the hair lifts to a pale yellow, rinse and wash. Apply Formula B to tap the root.

 

4. Pre-tone all over with Formula C, process and rinse.

 

5. Next, tone with Formula D, process and rinse. 

 

6. Nikki and Riawna sent Selena home with Joico Color Balance Purple Shampoo to use with every third wash and In Common Magic Myst leave-in conditioner for extra vitamins and shine. 

 

Selena Gomez Blonde Hair Color Formulas
Instagram via @nikkilee901