Inspiration Reigns Supreme at Aveda Master Jam
Inspiration Reigns Supreme at Aveda Master Jam
This wasn’t your typical garage-band jam session! Recently, Aveda master artists gathered in east London for a jam-session like no other—the Fashion Forward-themed, two-day Master Jam event. Master Jam is designed to foster technical learning and creative inspiration and this year’s show was brought to life in five vignettes, containing integrated presentations from Aveda veterans and young talent and culminating in an awesome finale by Aveda Global Creative Director Antoinette Beenders. In need of creative inspiration? Check out these amazing photographic highlights from the event!
VIGNETTE 1: AVEDA EUROPEAN SHOW TEAM
Jo McKay: European Technical Color Educator, Aveda Academy London
Bea Watson: Technical Hair Educator, Aveda Scotland & Ireland
Bastian Casaretto: Artistic Director, Aveda Germany, Austria & Switzerland
The Vibe: Models sported hair dressed like fabric; inspired by the latest collection by Dutch designers Viktor & Rolf, and the ancient Greek empire where woven fabric originated, Mesopotamia.
The Color: Orange hues dominated—from bright blasts of copper to subtle flashes of amber. Echoing the 3D graphics of Viktor & Rolf’s fashion fabrics, geometric patterns decorated the styles: ink-black graphic shapes on amber, red or white-blonde hair evoked a tattooed effect.
Cut & Style: Coifs were big and frothy with neck-hugging ruffles, crimped into honeycomb crests or backcombed into gravity-defying shapes. With a nod to the sculptural silhouettes of the Eighties, tight graduation into soft lines helped shaped asymmetrical and angular short crops.
VIGNETTE 2: AVEDA MEN
James Rowe: Freelance Session Hairdresser
The Vibe: Classic guy-style favorites with tight sides and longer length on top allow for plenty of versatility.
The Color: Next to natural with an occasional high or lowlight for texture changes.
Cut & Style: Traditionally cut close sides give way to longer lengths on top. Pomade made the hair pliable and easily moldable.
VIGNETTE 3: AVEDA CANADIAN ARTISTIC TEAM
Ray Civello: Executive Creative Director & President/CEO, Aveda Canada
Tristin Morrison: Senior Creative Director, Aveda Canada
Morgan Roy: Creative Director, Aveda Canada
The Vibe: Sophisticated, cool and understated chic. From polished geometric cuts to full heads of healthy-looking stylized curls.
The Color: Block colors featuring ice white and honey-gold blondes, soft raspberry at the crown that melts mid-length into amber-tinged blonde and deep, rich brunettes; all tinted using Aveda Full Spectrum Hair Color.
Cut & Style: Fringe detail–long, short and anywhere in between–dominated layered, precise geometric cuts. Exaggerated meshed fringes fell like veils over the face. Reminiscent of the Eighties and NYC’s Studio 54, curled styles were dressed flat at the crown and gave way to full, bouncy, curly tresses.
VIGNETTE 4: AVEDA NORTH AMERICAN ARTISTIC TEAM
Allen Ruiz: North American Style Director, Aveda
Ricardo Dinis: North American Artistic Director, Aveda
Ian Michael Black: North American Color Director, Aveda
Janelle Geason: Global Educator, Aveda Makeup
The Vibe: Diversity was the name of the game. Ricardo Dinis did distinctive precision cuts that were fashionably fresh with short, angular fronts and longer, disconnected backs. Assisted by the UK’s Robert Eaton, Allen Ruiz demoed editorial techniques for long hair.
The Color: Ian Michael Black created clean white and honey-toned blondes, and previewed Aveda’s new Pure Tones set to launch in 2012 with a peacock array of shades.
Makeup: Janell Geason painted a palette of rich violet, deep azure, gemstone green and golden highlights, all blended for eye-catching and bold glamour.
AVEDA GLOBAL CREATIVE DIRECTOR, ANTOINETTE BEENDERS
The Vibe: Antoinette drew her inspiration from the elements of air, fire and water. She fused wearable style with the fantastic and fantastical.
The Color: Multiplicity reigned with block blondes, redheads and rich dark blacks and lilac-grey pastel.
Cut & Style: The element of air was reflected in an Eighties-era Sinead O’Connor crop with a Joan of Arc fringe. A super-fine veil of hair covered the eyes to create an almost-antiqued look. Fire power came in the form of a vibrant redhead, in crimped and rippling texture. Gel-saturated hair called to mind shiny, licorice-black water.
Master Jam is designed for Aveda’s network of artists to share ideas and techniques with an avid audience of more than 1,200 beauty professionals from 20 different countries. Aveda guest artists presented the latest styles, techniques and the ideas that inspired them, unveiling a global vision of trends in hairdressing and beauty.
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