Articles > Events > Wella Announces Second Annual “Wella Supports Your Cause” Charity Challenge Finalists
Last updated: September 17, 2017

Wella Announces Second Annual “Wella Supports Your Cause” Charity Challenge Finalists

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 Hairdressers have huge hearts, as demonstrated by the success of last year’s Charity Challenge winners. And thanks to the second annual Wella Supports Your Cause Charity Challenge, another deserving group of stylists will receive the funds to take their charitable efforts to the next level. Wella has named the 20 “Challenge” finalists, who will receive a total of $43,000 in grants for demonstrating compelling dedication to community outreach programs. The grants will include a $10,000 grand prize, two first prizes of $5,000, four second prizes of $2,500 and 13 third prizes of $1,000. The winners will be announced on June 23. 


The competition was created to help hairdressers and salon owners boost their contributions to their favorite charities. More than 112 video essays were submitted, creating awareness and support of a wide array of local and national causes. The finalists were chosen by a combination of web-based public voting and a judging panel of industry experts,


The Wella Supports Your Cause Charity Challenge finalists are:
• Julie Adams for Carestream, Las Vegas, NV
• Beate Assmuth-Ong for Beauty to the Rescue, Mane Attraction Salon, Phoenix, AZ
• Johnny Bui for JB Heart to Heart Foundation, JB Salon, Langley, BC
• Anthony Capozzi for America’s Vet Dogs, Capozzi & Co. Salon, Sayville, NY
• Lorrene Conino for The Jesse Brown VA Center for Women Veterans, Salon Lorrene, Palatine, IL
• James Corbett for Hair2Help, James Corbett Studio, New York, NY
• Albert Cortez for Citrus Valley Hospice, Kut Haus Salon, Covina, CA
• Laura Davidson for Memphis Child Advocacy Center, Ella David Salon, Germantown, TN
• Josée Desnoyers for Maison Pallia Vie De La Rivière Nord, Salon de Beautè Chez Françoise, Prevots, QC
• Terry Green for Billy Travis, Bombshell Salon, Chambersburg, PA
• Kelly Henning for Chemo Buddies, Boonville, IN
• Denise Kooiker for School Supply Santa, S&S Salon and Spa, Byron Center, MI
• Brenda Laufersweiler for Leader Dog, Exclusive Hair By Brenda, Fort Dodge, IA
• Leslie Linder for Because of Mandy, Relax Day Spa and Salon, Menominee, MI
• Lorien Meillon for The Mary Magdalene Project, Ken Paves Salon, West Hollywood, CA
• Michael Muia for Forty in Forty, Michael’s Hair Design & Day Spa, Thunder Bay, ON
• Brianna Sherman for Got Your Back San Diego, Studio 78, Oceanside, CA
• Erin Spielmaker for Casa De Amparo, San Marcos, CA
• Karla Waldron for Mondays at Racine; Racine Salon & Spa; Islip, NY
• Marisa Wilson for YAYA Girls, Beneath the Surface Salon, York, PA.


The next Wella “Supports Your Cause” Charity Challenge will be in the spring of 2015. For more information and updates, visit