Articles > Events > The 2017 Stylist Choice Awards
Last updated: November 01, 2017

The 2017 Stylist Choice Awards

close formula

We Took Over Chicago, Now It’s Time for Orlando!
BTC had our “Sweet 16” Stylist Choice Awards in 2016 at the legendary Chicago Theatre—with a sold-out crowd of over 3,500. We figured we couldn’t top that, so after five years in Chicago, we’re taking our awards show “on vacation” to sunny Orlando! And for the 17th Annual Stylist Choice Awards on Sunday, June 4, the industry’s biggest, most prestigious hair awards show will be taking over Premiere Orlando’s Mainstage. And, as always, we’re doing it up BIG with one wild, star-studded night and one incredible swag bag valued at over $300! Tickets go on sale Monday, Feb. 13!


Last year, we celebrated our “Sweet 16” at SCA and at
the Chicago Theatre! This year, we’re moving to Orlando!


The best part? YOU get to be a part of it! Show your favorite products, artists and brands some major love, because voting starts NOW.


But, First? It’s Time To Vote for Your Faves!

For 16 years, hairdressers have been making their voices heard and it’s that time of year again! To celebrate everything in beauty, we’ve changed it up a bit this year with 10 different categories and a total of 70 awards. There’s SO much to celebrate—we just had to include it all. And because we know you’re all super busy behind the chair, we’ve decided to stagger the voting process to make it even easier for you. Here’s how it will go down:


  • The 10 categories of awards will be split into 5 different rounds for voting.
  • Every two weeks a new round of voting will open.
  • Winners will be announced via Facebook Live or the night of the Stylist Choice Awards.


Here’s a breakdown of the five voting rounds and 10 categories of awards:


Categories: Favorite Styling and Favorite Tool
Voting opens: Monday, Feb. 6
Voting ends: Sunday, Feb. 19


Favorite Styling
New Styling

Curl Enhancer
Shine Enhancer
Thermal Protect


Favorite Tool
Tool Line of the Year
New Tool of the Year
Blow Dryer
Curling Iron
Flat Iron





Round Two
Categories: Favorite Hair Care and Favorite Men’s
Voting opens: Monday, Feb. 20
Voting ends: Sunday, March 5


Favorite Hair Care

New Shampoo/Conditioner
New Treatment
Chemical Smoothing Product/System
Color Protecting
Dry Shampoo
Mask/Deep Treatment


Favorite Men’s
Men’s Line of the Year




Round Three
Category: Favorite Color
Voting opens: Monday, March 6
Voting ends: Sunday, March 19


Favorite Color
Haircolor of the Year
New Haircolor Line of the Year
Balayage Lightener
Bond Builder
Color Enhancer (depositing or refreshing)
Demi-Permanent Color Line
Full Gray Coverage Line
Glossing/Toning Line
Lightener for Foil Lightening
Metallics Color Line
Neons Color Line
Pastel Color Line
Permanent Color Line
Vibrant Color Line




Round Four
Categories: Favorite Extensions, Favorite Lashes, Favorite Nails and Favorite Business Building
Voting opens: Monday, March 20
Voting ends: Sunday, April 2


Favorite Extensions
Hair Extension of the Year
Banded/Halo Extensions
Bonded Extensions
Clip-In Extensions
Microbead/Microlink Extensions
Taped Extensions


Favorite Lashes
Eyelash Enhancing Product
Eyelash Extensions


Favorite Nails
Long-Wear/Cured Nail Line (4 weeks)
Mid-Wear/Hybrid Nail Lin
e (2 weeks)
Natural Nailcare Line
Polish/Enamel Nail Line


Favorite Business Building
Software System




Round Five
Category: Favorite Overall/Of The Year
Voting opens: Monday, April 3
Voting ends: Sunday, April 16


Favorite Overall/Of The Year
Professional Products Company of the Year
Educator of the Year
Education Team of the Year
Color Educator of the Year
New Launch of the Year
Editorial/Backstage Brand
Prestige Products Brand
Product You Can’t Live Without
Social Media Hairdresser/Colorist Personality
Social Media Educator: Hairdresser
Social Media Educator: Colorist
Social Media Manufacturer


We know that was a lot of info, but don’t worry, we’ll be keeping you guys up to date for when you need to vote. And now, it’s the moment you’ve all been waiting for—the polls are open for Round One categories! So it’s time to start voting for your favorite products, tools, educators and platform artists. After all, who else would be able to choose the very best of the best in hair besides you—the stylists killing it behind the chair every day!


Don’t miss the fun this year! Get your tickets on Feb. 13!