Matrix Is Going Green with Biolage R.A.W.

Going green is no longer a trend, it’s a way of life. You know this and so do your clients—and now, Matrix is embracing the lifestyle too. The new Biolage R.A.W. collection is their most sustainable line yet, created with natural-origin ingredients and designed through an environmentally-friendly approach. No longer do you have to wonder if the products in your salon are healthy enough for your clients. Thanks to Biolage R.A.W., you’ll know that they are.

So let’s break it down! Biolage R.A.W. is more than just a health kick for your client’s hair. Everything from the packaging to the product formulas were developed to provide a satisfying experience, leaving your client feeling beautiful both inside and out. Designed for women and millennials who are interested in all things natural and believe in a holistic approach to life, the product line consists of different shampoos, conditioners and masks to help revive your client’s tired, stressed locks.

The Biolage R.A.W. Health Bar
So, how should you incorporate this new line in your salon? Simple! Ask your clients if they are interested in wholesome products. Ask them if they believe in a more natural, holistic approach to life. If their answer is yes, then it’s time to get started. Matrix has developed four in-salon services using Biolage R.A.W. to help kick up the natural health of your client’s locks. First, determine which products are best suited for your client, then choose one of the four below services.

Re-Bodify
This service builds body for flat, fine strands, keeping hair more voluminous and full of life.

1. Place a folded towel beneath your client’s neck and apply Replenish Oil-Mist onto ends in 1-inch sections throughout the entire head, massaging the oil into the scalp.

2. Remove the towel, rinse well and shampoo with Biolage R.A.W. Uplift Shampoo. Then, emulsify the hair with the Re-Bodify Clay Mask and massage throughout their head. Then rinse well.

Re-Hydrate
This service moisturizes dry, dull hair and seals in nourishment.

1. Place a folded towel beneath your client’s neck and shampoo with Biolage R.A.W. Nourish Shampoo.

2. Emulsify and apply Biolage R.A.W. Re-Hydrate Clay Mask from roots to ends, twisting the hair in 1-inch sections for a more thorough application.

3. Remove the towel, rinse well and add Replenish Oil-Mist into Biolage R.A.W. Nourish Conditioner and apply. Then rinse well.

Re-Hab
This service deeply conditions your client’s hair, allowing stressed locks to rebuild strength.

1. First, dampen hair with warm water and place folded towel beneath your client’s neck.

2. Apply Biolage R.A.W. Re-Hab Clay Mask from roots to ends and allow to dry.

3. Finish with Biolage R.A.W. Recover Shampoo and Conditioner and rinse well.

Customize
This service gives you and your client the chance to come up with the best approach to help rebuild tired hair, pump up the volume or moisturize dry locks.

1. Shampoo with desired Biolage R.A.W. Shampoo and rinse well.

2. Select and apply a Conditioning Clay mask on your client’s roots, then select and apply a Conditioning Clay mask on your client’s ends. Then rinse well.

3. Finish with Replenish Oil-Mist as a blow-dry aid.

Going Worldwide
The word is spreading, too. Salons all over the world are getting exciting about the upcoming launch of Biolage R.A.W. by Matrix. But don’t just take our word for it, see what everyone is saying!

“I almost want to drink the products! I think it is amazing that Matrix has taken this step. And, they have nailed the name…I LOVE R.A.W!” – Sweden

“This is an incredible launch…It feels like a Biolage 2.0.!” – Turkey

“I love it! This is a fantastic way for hairdressers to take care of the universe. It is a beautiful thing that we can finally do our part.” – France

“Natural is a big trend in our country in food, juice and skin. Biolage R.A.W. will be a huge success in our salons!” – United States

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