Amika Launches New Professional Salon Loyalty Program

amika's New Rewards Program Now Also Caters To Suite Salons On the heels of expanding into Cosmo Prof®, amika has also updated their loyalty program with the launch of friends with benefits+. Registration for the six-tier rewards program opened on July 5, 2023 and allows U.S.-based salons to browse and redeem points through amika's new pro-only portal on loveamikapro.com. To qualify for friends with benefits+, stylists must spend a minimum of $500 USD every two months through their preferred distributor.   The key difference with the new loyalty program's is it now offers six tiers of qualification, including a...