6 Easy (And Inexpensive) Ways To Market Your Salon
6 Easy (And Inexpensive) Ways to Market Your Salon
Running your salon on a tight budget? Traditionally, marketing expenses are the first to be cut—but not in today’s techy world! Chad Hankinson, founder of Stylie One, says small beauty businesses have never had greater access to cost-effective, trackable marketing tools, and we’re breaking them all down below. Keep scrolling for six ways to easily and inexpensively market your salon!
1. Create A Plan
Spend an afternoon determining what your brand is and the right places you can promote it. For example, which social media platforms are right for your desired client? Is an email newsletter something you want to do? Once you have that figured out, keep the messaging cohesive across anything you post.
2. Create A Yelp Listing
Yelp is great for local marketing—it’s often the first result that pops up when searching for local businesses on Google. Here’s how it works:
- Create a Yelp business page, then update the contact information listed for your business.
- After that, view and respond to customer reviews, post content like photos and special offers and view your visitor activity.
3. Use Instagram To Your Salon’s Advantage
Pictures are the most effective way to market yourself. Keep up to date with trends and attract your target clientele by only posting the work you want to create. Got room in your budget? Invest in social media ads to target preferred clients. If you can, test different types of posts—like product giveaways or discounts—that are guaranteed to increase engagement and attract new followers.
4. Incorporate Email Marketing
Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent, according to Stylie One. Want to give it a try? Follow these tips and know these Stylie One stats:
- Don’t overload inboxes: 78 percent of consumers unsubscribe because brands send too many emails.
- Make sure emails are mobile-friendly: 30 percent of subscribers will opt out if emails are not optimized for mobile.
- Segment email lists: List segmentation and personalized emailing are the most effective email strategies and can increase open rates by more than 14 percent.
5. Partner With Local Businesses
Research businesses that are complimentary to yours such as a local boutique or jewelry store and provide discounts in exchange for promoting your salon.
6. Develop A Customer Loyalty Program & Reward Repeat Customers
For example, if a client purchases five services, they can have the sixth one for a discounted price. Or, try a subscriber program. Here’s how it works: Customers pay a monthly fee to have access to a specific number of services offered at a discounted rate. This will help retain loyal customers and keep a steady flow of revenue.