4 Tips For Taking Better Photos
Ready To Take Your Photos To The Next Level? Read This!
Want to start loading your camera roll with client photos, but don’t know where to start? Or maybe you’re ready to switch from a phone to a digital camera and need more info? Whether you’re a photo novice or pro, Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) is sharing everything he knows on how to capture the perfect finished photo. Known for his iconic black and white images, Matty is sharing everything from lighting tips to knowing the importance of a personal aesthetic. Scroll down to learn it all!
Have an iconic image in your camera roll? Enter it in the #victoryiconicchallenge and have the change to win FREE product from Victory Barber & Brand™. Check Out The Details Below!
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The iconic image challenge is underway! Post your most iconic men’s grooming image that fits the theme for each round (round 1 is length and ends July 21). Tag @victorybrandproducts and use the hashtag #victoryiconicchallenge_length and you’ll be entered to win some amazing prizes including a $300 victory gift pack, reposts on multiple industry pages, a private zoom session with @mattyconrad, and more! Anyone can enter and you can even use images from your catalogue! There will be six rounds and the final judging will be done by an ICONIC panel of barbers to crown this years winner! Get creative…. let’s see something iconic!
Tip #1: Breaking Down The Basics
Lighting, location and angles are three key elements needed for creating an iconic image. Below, Matty breaks down each category and shares the need to know info for your next photo session!
The right light set can help accentuate a style’s texture and movement—plus highlight your client’s best features. Check out Matty’s dos and don’ts for finding the perfect lighting:
- Don’t: Shoot hair in direct sunlight, which can result in heavy shadows.
- Do: Have clients stand in a shady area. Photos will still look bright, without the harsh contrast.
- Don’t: Use directional lighting fixtures as a spotlight. Like direct sunlight, these fixtures can create heavy shadows.
- Do: Invest in a controllable lighting fixture. This can be LED panels with either a softbox or a light that can be diffused, which allows for more control. Once you find the perfect spot in your shop, keep the lighting fixtures there and use that area for photos.
“Backgrounds are important for showcasing volume and the silhouette of a style,” Matty explains. So he suggests choosing a solid background, like a solid wall or paper backdrop, that will highlight the hair without distraction.
Pro Tip: Have the client stand a few feet away from the backdrop to avoid creating unwanted shadows.
Every client has a “good side” so spend a few minutes at the beginning of a shoot by having them move around and get comfortable (while you find their perfect angle).
Iconic Image Challenge Round 1 Winner: Brian Muñoz Antía (@brinie) Category: Length
Tip #2: Incorporate Your Personal Brand
“One of the best compliments I get is when people know my images before even seeing my handle,” says Matty. Matty explains his aesthetic: “I’ve always been drawn to black and white images. I also utilize ‘wide dynamic range’ which makes the photo appear stretched out and gives them more of a surreal look,” he explains. Having unique style elements in photos not only builds consistency on your Insta feed, but also creates a visual business card for potential clients. “Having a style that is unique and authentic really makes a difference,” Matty adds.
Round 2 Winner: Tyler Kelbert (@tyler_kelbert) Category: Classics
Tip #3: Phone vs Digital Cameras: Choose The One That Works Best For You
There is no doubt that phone cameras have stepped up their game recently, not to mention how convenient it is to have an HD camera in your back pocket. But a digital camera can be a huge investment in your photog skills—which is an investment in your business. To help you choose, Matty shared the pros and cons you should know before deciding on one or the other:
- Simple to use
- Smaller file sizes reduce photo quality
- No or limited lens options
- Limited post-editing features
- Better lens options
- Higher quality photos
- More control with features such as brightness, sharpness, etc.
- More options for editing in post
- Cameras and accessories are more costly
- Less convenient to travel with and carry
- More complicated to use for novice photographers
Ready to Submit Your Iconic Image? Round 3 Is Open NOW! Category Is: Textured! Post Your Image To Instagram & Tag @victorybrandproducts With The Hashtag #victoryiconicchallenge_textured
Tip #4: Practice, Practice, Practice
If you’re just starting out and your photos aren’t exactly picture perfect, don’t sweat it—even Matty’s been there. “I’ve been taking pictures for 20 years (about 10 years before Instagram) and when I first started, my pictures were AWFUL,” Matty shares. “So practice, practice, practice! And don’t be afraid to take a deep dive into photography and use all of the resources the internet has to offer.”
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