3 Benefits of Conditioner Your Clients Might Not Know

There’s a lot to consider when helping your client pick out their perfect conditioner—especially since many clients are conditioner-wary! Fine-haired clients think conditioning products weigh their strands down, and thick-haired clients think their hair dries more slowly when they use it. But, as their stylist, it’s your job to make sure they aren’t overlooking the process that helps keep their hair healthy and shiny! Here are three reasons you can give your clients for why they should be using more conditioner. 1. It Closes The Cuticle Explain to your clients when they shampoo, they are opening their hair cuticles so that the strand can...