Strawberry Beige: Your Go-To Guide to Summer's Softest Blonde Trend

When clients ask for warmth without an obvious copper or red finish, Strawberry Beige is becoming the answer. The look blends muted strawberry tones with a balanced beige base, offering a softer take on traditional strawberry blonde. Its subtle warmth, low contrast and high-shine finish make it an ideal choice for clients who want a seasonal refresh without committing to a more saturated red.

Below, we’re breaking down what defines Strawberry Beige and how to formulate it for your next client. But first, tap through the images for some inspo:

What Is Strawberry Beige?

Strawberry Beige is a blonde-adjacent shade that blends muted strawberry tones with a balanced beige base. Instead of leaning heavily copper or golden, it delivers soft warmth with a creamy, luminous finish that feels modern and low-contrast.

It’s defined by:

• Muted strawberry tones
• A balanced beige foundation
• Soft peach and pink reflects 
• Glossy, low-contrast dimension

What’s the Difference Between Strawberry Blonde and Strawberry Beige?

Strawberry Blonde

• Gold, copper and rose-pink undertones
• More saturated strawberry warmth
• Distinct strawberry finish
• Brighter overall appearance

Strawberry Beige

• Beige and neutral foundation with strawberry reflects
• Muted, diffused warmth
• Soft, blonde-forward finish
• Lower-contrast overall appearance

Strawberry Blonde: What It Is and How To Formulate the Shade

Strawberry Beige Formulas To Try

To create this Strawberry Beige, lived-in color specialist Maddie Bek (@maddiemelts) used a custom Redken Shades EQ™ gloss that blends gold, papaya and iridescent tones to create the trend’s signature soft, blonde-forward warmth. Tap the beaker to reveal her toning formula:

Formula

Formulas

• Formula A (gloss)

  Redken Shades EQ™ 9G + 9AA + 8GI + Redken Shades EQ™ Processing Solution

Photo Credit: Instagram via @maddiemelts

Rather than adding extra gold or copper, #ONESHOT Finalist, luxury hair stylist and salon owner Meagan Garib (@megthegirlonfire) relied on the warmth already present in the lifted base before refining the color with a Schwarzkopf Professional® IGORA VIBRANCE® gloss that combines natural and ash tones, allowing the hair’s existing gold and copper pigments to create the trend’s signature soft, blonde-forward finish. She finishes with OLAPLEX No.3PLUS to help seal the cuticle and maintain shine. Click the beaker to see her toning formula:

Formula

Formulas

• Formula A (gloss)

  Schwarzkopf Professional® IGORA VIBRANCE® 10g 9-0 + 30g 9.5-1 + developer

• Formula B (root tap)

  IGORA VIBRANCE® 1:1 8-0 + 9-12 + developer

Photo Credit: Instagram via @megthegirlonfire

When creating Strawberry Beige, Goldwell National Artist and salon owner Kylie Bussing (@kyliebussinghair) uses Goldwell Colorance to build soft dimension while maintaining shine. She balances neutral and beige tones with subtle pink and orange pigments to create a warm finish that stays muted rather than overly copper.

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Here’s her formula:

Formula A (roots): Goldwell Colorance 6N + 8N + 7B + developer

Formula B (ends): Colorance 8K + 8GB + 10GP + Orange Pure Pigment + Pink Pure Pigment + developer

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Press play to see her placement, sectioning and the finished look:

 

 

 

 

 

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A post shared by Goldwell Global (@goldwell.global)