L'Oréal USA Announces COVID-19 Initiative

L’Oréal USA announced its multi-faceted initiative to support Americans during the COVID-19 outbreak and recovery, and the five-part response includes help for small hair salons.   The company’s brands include the L’Oréal Professional Products Division: Matrix, Redken, L’Oréal Professionnel, SalonCentric, Biolage, Mizani, Pulp Riot, Pureology, Kérastase, Baxter of California and Shu Uemura Art of Hair. The company also owns a Consumer Products Division and L’Oréal Luxe Division, including brands like essie, IT Cosmetics, Kiehl’s and Lancôme.   The U.S. initiative will be implemented immediately and includes the following measures:   Relief for small businesses: L’Oréal USA will freeze the...