Redken NEW! Frizz Dismiss

Summertime will be here before you know it! And although you may have visions of beach bumming or sipping fruity drinks poolside, summer also means the return of the season’s worst—mosquitoes, sunburnt skin and, of course, out of control frizz! If you have clients that have a hard time taming their frizz, then the time might be right for you to develop a humidity-control regimen for them using Redken’s NEW Frizz Dismiss collection—guaranteed to reduce frizz by 82 percent after just one use!

Along with the Sulfate-Free Shampoo and Conditioner, Redken formulated the Frizz Protection Factor (FPF) for this collection to ensure you can offer your client the right amount of frizz-control! FPF is a first-of-its-kind scale that lets you individualize humidity protection regimens based on any hair type and humidity level! From FPF 10 Fly-Away Fix, which gently dismisses static, to FPF 40 Rebel Tame, which offers heat protection up to 446ºF, all hair types and levels of humidity are covered! Each of the new FPF treatments—FBF 20 Smooth Force, FPF 30 Instant Deflate—offers unique protection that clients will love!

For more information, visit www.redken.com