The First Men’s Makeup Store + Wellness Experience Opens In London
How War Paint for Men Emphasizes Men’s Grooming & Mental Health
You know the feeling: Walking into a salon, shop or makeup service—there’s a deeper emotional experience that occurs when an industry expert personally connects with you. Everyone deserves to feel confident and comfortable in their own skin, and the War Paint store is creating that makeup and wellness experience for men.
The First-Ever Men’s Makeup & Wellness Experience
War Paint for Men Founder Danny Gray had a goal in mind: To offer men more personal care choices to help them look and feel better and improve their confidence. First, came a makeup line for men: Tinted moisturizers, concealers, beard and brow gels and more. Next: A storefront on Carnaby Street in London!
Men’s Makeup & Wellness: The Impact On Mental Health
The brand and its founder Danny have been passionate supporters of men’s mental health issues, a theme that will feature strongly in the War Paint store.
This has led to a collaboration with The Lions Barber Collective, a group of non-profit, top-flight barbers trained in mental health support to help prevent male suicide. The War Paint store will act as their first permanent home, and by paying for a haircut, customers will be helping to save lives.
What You Can Expect At The War Paint Store
When clients walk into the War Paint store, they will find much more than makeup:
- A fresh trim from the mental health non-profit Lions Barber Collective
- Bespoke products made for your skin while you wait
- Interactive virtual makeup conversation with Danny himself
Take A Look Inside: The War Paint Store
For more information, visit warpaintformen.com.
