Schwarzkopf Professional® Launches LIFT Event Series Starring Chris Appleton
2 Days Of Education & Inspiration: Meet Schwarzkopf Professional In LA, Chicago & Austin, Texas
Schwarzkopf Professional® is going on a two-day educational tour across the U.S. with your favorite icons, educators and influencers. LIFT is more than an event series: It’s a transformative journey for the hairdressing industry, centered on the theme “Own Your Story.”
Learn from names like Chris Appleton (@chrisappleton1), Patricia Nikole (@paintedhair), Carly Zanoni (@the.blonde.chronicles), Drybar Founder Alli Webb (@alliwebb) and more. See the full lineup below and save the dates for their upcoming stops:
- Los Angeles: May 19 to 20
- Chicago: September 22 to 23
- Austin: November 2 to 4
What Is LIFT? What To Expect
LIFT is more than just an event series: It’s a transformative journey for hairdressers. As professionals gather, Schwarzkopf Professional challenges you to embrace your unique narratives, celebrating the emotional journey of hairdressing and the profound impact you have on your clients and peers. They are recognizing the need to LIFT one another up.
Centered on the theme “Own Your Story,” Schwarzkopf Professional aims to foster connections, recognizing the artistry and empathy inherent in your work and daily lives. They are empowering you to shape the future of the industry—together.
Day 1: Unlocking Connection, Entrepreneurial Inspiration & Social Media Stories
Day 1 will start with an event kickoff led by Schwarzkopf Professional General Manager Michelle Chandler followed by a speech led by Amy Jo Martin, NYT Bestselling Author and CEO of Renegade Global. In the afternoon, Chris Appleton will take the stage followed by a social media panel featuring Brendnetta Ashley (@edgybgirl), Carly Zanoni (@the.blonde.chronicles) and Patricia Nikole (@paintedhair).
To close the day, attendees will enjoy a fireside chat with Drybar Founder Alli Webb before heading to a cocktail party with interactive engagement stations, a DJ and all the electric vibes.
Day 2: Hands-On Hair Education
The morning of Day 2 will begin with Hair Expert Demonstrations from Patricia, Carly and Brendnetta followed by a Guest Artist Demo led by the trio of educators. Attendees will also be treated to a session by Amy Jo Martin on “Building Your Brand as a Renegade.”
For the remainder of the event, attendees will experience exclusive education with their educator of choice in the following breakout sessions:
- Curly Pop with Brendnetta Ashley (@edgybgirl)
- Full Throttle Blonding with Carly Zanoni (@the.blonde.chronicles)
- Ribbon Lights with Patricia Nikole (@paintedhair)
For more information, visit liftbyskp.com.
