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Last updated: June 19, 2020

Sam Villa Appoints New Vice President, Strategic Marketing

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Sam Villa Appoints Dana Schmidtbauer As Vice President, Strategic Marketing

Sam Villa has just announced Dana Schmidtbauer as Vice President, Strategic Marketing to lead the brand marketing efforts in introducing groundbreaking programs, innovative new products and stylist-centric services to the beauty industry.


Dana will be part of the senior leadership team reporting to Beth Carson, Co-Founder and President of Sam Villa, and will be chiefly responsible for planning and directing program initiatives to grow the brand and business. She will also contribute to the leadership of social media and public relations, as well as work to develop marketing programs to support education and product sales.  Her expertise will also be an asset in strengthening business partnerships and creating new opportunities.


“We’re thrilled to bring Dana’s talent and experience in strategic marketing to our organization,” says Beth. “She’s a natural fit with our culture of entrepreneurship and our core values of integrity and compassion. Her strengths in business development will also be a tremendous asset.”


As a beauty industry veteran with over two decades of experience that spans trade media, brand marketing, manufacturing and distribution, Dana has established a career delivering growth in revenue, profitability and building high performing organizations. She spent the last 13 years at where she oversaw the account development team and initiated pioneering programs that catapulted the brand to a top position in the industry.


“I am honored and thrilled by the opportunity to join the Sam Villa team. The most memorable and rewarding times in my career have been centered around working with great teams to create new and exciting programs for the industry. My goal is to bring that same enthusiasm and ingenuity to the Sam Villa Company and help the brand take its place as the #1 education and tool company in the professional beauty industry,” adds Dana.

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