Keratin Complex Announces New Senior Executive Vice President

Keratin Complex announced John Woloshyn will takeover as the new Senior Executive Vice President. He’ll be responsible for all aspects of the sales and education division as well as the company’s vast distributor network.

“John possess a wealth of experience in multiple arenas of the beauty industry and has a track record of success at every level of the business,” says Keratin Complex Chief Operating Officer Noah LeFevre. 

“His leadership skills will be instrumental to Keratin Complex as we deliver on our mission to be a global brand synonymous with excellence,” he added. “He brings a level of credibility and expertise to our sales division that will serve us well into the future.”

Prior to joining Keratin Complex, John worked a 29-year career at Redken 5th Avenue as the Senior Vice President, Sales, where he helped spearhead the company’s growth by developing and supporting a multifaceted national distribution network of more than 85,000 salons.

As a senior team member, he was also involved in the acquisition of Pureology in 2007 and integrating the brand into the existing Redken distribution network.

“It is an honor to join Keratin Complex during an extremely exciting time in the company’s rich history,” shares John. “We have an incredible opportunity to continue building upon the success and innovative heritage that the company has enjoyed over the past decade.” 

“I look forward to working closely with all of our distributors, chain and salon partners, as well as the entire Keratin Complex team and the thousands of Keratin Complex salons and stylists here in the U.S. and around the world,” he added.